Tuesday, 27 September 2016

PETRONAS Launches PETRONAS Urania with ViscGuard™

By Tricitynews Reporter
Chandigarh 27th September:- PETRONAS Lubricants International (PLI) today launched PETRONAS Urania with ViscGuard™, its flagship commercial vehicle lubricant (CVL) formulated to effectively guard against engine deposits build-up.
This new range of diesel engine lubricants prevents abrasive wear and oxidation to maintain optimal oil viscosity that is necessary to keep commercial vehicle drivers and businesses on the move.
PETRONAS Urania with ViscGuard™ will be available in phases, starting from Oct, 2016 onwards in the India.
Chief Commercial Officer of PLI, Giuseppe Pedretti said that PETRONAS Urania with ViscGuard™ is the result of PLI’s global research, conducted to understand our customers’ and the end consumers’ business and transportation needs. He added that we discovered that unplanned downtime is their biggest fear as it may lead to opportunity cost and loss of reputation. Thus, ensuring proper maintenance of their key asset, the engine, is extremely important.
Giuseppe Pedretti said that PETRONAS Urania with ViscGuard™not only guards the heart of a vehicle against engine deposits build-up, but also has a direct impact on the total cost of ownership for our customers. In addition, itensures that our customers are able to remain operational and meet their business commitment day after day.
The build-up of engine deposits is a common but underestimated problem, which can lead to engine failure and unplanned downtime if not addressed. Soot particles produced during the combustion process can enter the engine oil, causing thickening and further agglomerate to form larger particles that stick to critical engine parts.
These ‘silent killers’ can starve critical engine parts which require necessary lubrication and increase engine’s wear and tear. Over time, and aggravated by the severe operating conditions that commercial vehicles undergo, it will eventually lead to total engine breakdown.
Pedretti added that technology is our key differentiator at PETRONAS. We dedicated much of our focus to hone in and further sharpen our technological edge. This has allowed us to leverage our strong legacy in lubricants technology to innovate and deliver superior products and service offerings that meet the needs of the automotive industry and our end consumers.
Mohd Khalid Bin Mohamed Latiff, Head Asia-Pacific region, mentioned that PETRONAS Lubricants has been aggressively building a strong base in the highly competitive lubricant industry in India. Our USD50 million-plant investment is the proof of our commitment. We envision strong growth in future and are committed grow our commercial vehicles business with a CAGR of 30%over the next 5 years. Commercial Vehicles contribute to a significant portion of our volumes and this launch of PETRONAS Urania with ViscGuardTM, will help us deliver the same. Our new route-to-market approach will enable our distributors to improve ROI through high efficiency management, enhanced professional selling skill and toolkits, and more resource support from the PLI Group.

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