By Tricitynews Reporter
Chandigarh 08th December:- Kotak Mahindra Bank (Kotak), today, announced the launch of a nationwide initiative for adoption of digital banking in India. After having introduced several pioneering digital offerings, Kotak has now taken up the mantle to drive adoption of digital banking through Kona Kona Cashfree, which is in line with Honb’le Prime Minister Narendra Modi’s vision of Digital India.
The idea of Kona Kona Cashfree is to replace the psychological assurance of cash with alternate transaction options like Mobile Banking, Net Banking, Credit/ Debit Cards, etc. Kotak’s strong lineup of products in its digital portfolio including its mobile banking app, Kotak Bharat India’s first multi lingual banking app that does not require internet connectivity, KayPay the bank-agnostic UPI app, and plastic offers a complete array of solutions for varying customer segments.
Dipak Gupta, Jt. Managing Director, Kotak Mahindra Bank, said that Brick and mortar branches will coexist with digital banking. But digital banking is the future. We are at the cusp of a new India. Given the evolving ecosystem, Kona Kona Cashfree aims to accelerate the pace of digital banking adoption in India. We want all our customers, and the population at large, to understand the range of available digital offerings and get comfortable using them.
Dipak Gupta added that each branch of Kotak has a dedicated officer to assist and educate customers visiting the branch on various digital solutions available. We want to assure our customers that their money remains safe with the Bank, and they can continue to lead their life Cashfree.