By Tricitynews Reporter
Chandigarh
06th September:- Staying true to
its customer-centric approach, Renault, one of the fastest growing automotive
brands in India, has announced the launch of MY Renault App, a user friendly
smart phone Application for customers. Available across the Renault range of
cars, the MY Renault App offers more than 60 features to customers. These
include access to service history of vehicles, personalized reminders &
notifications, online service appointments, interactive user manual for
vehicles, easy access to dealerships & customer care, digital vaults for
document storage and convenient e-payment facility.
Available
on Android and iOS platforms, MY Renault App in corporates an intuitive design
approach which makes the App extremely user-friendly and serves as a platform
to engage with customers through personalized communication. The App has been
conceptualized, designed and developed in India, to best serve the Indian
customers’ requirements. An industry-first feature in the App is its e-commerce
facility, which will enable Renault customers to explore personalization
options for their vehicles and avail exclusive offers specially designed for
their cars.
Speaking
about the new service offering,
Sumit Sawhney, Country CEO & Managing Director, Renault India Operations,
said that customers are at the centre of our business strategy, and at Renault,
every decision is made keeping the evolving customer trends in mind. This
includes our product strategy, rapid network expansion and innovative and
clutter-breaking initiatives, which are all aimed at ensuring customer delight.
In line with the increasing popularity of digital platforms among Indian
consumers, we are delighted to launch the ‘MY Renault App’, offering a seamless
and convenient ownership experience to our customers. The App will supplement
existing product specific Apps and will be offered at no cost to all existing
Renault customers.
The App is
directly to Renault Connect, Renault’s Dealer Management System (DMS), which makes
the dealers seamlessly integrated into the process. This also enables a secure
registration and login process for customers on to the App. Apart from DMS, the
App also integrates information from various other systems like Road Side
Assistance, Customer Care, Payment Gateway, SMS & Email engines to provide
customers a unique experience across the vehicle ownership cycle.
Renault
India has embarked on enhancing its innovative after-sales and service
initiatives along with its robust portfolio offerings to provide an end-to-end
seamless brand ownership experience to its customers. While expanding the
product portfolio will be pivotal as part of Renault’s long-term commitment to
India, Renault wants to carve a niche for itself by staying at the forefront of
after-sales and service experience in the Indian automobile landscape.
On
its future product strategy, Sumit Sawhney
added that in order to continue to build on our product offensive strategy to
drive volumes in India, Renault will launch the premium feature loaded Renault
CAPTUR in India this year, which has delivered global success and is widely
acclaimed for its stunning expressive design. CAPTUR has sold over a million
cars worldwide and will enhance our product portfolio as we aim to grow our
presence in the SUV segment in India.
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