By
Tricitynews
Chandigarh
26th July:- Mahindra’s Truck and Bus Division
(MTBD), a part of the USD 20.7 billion Mahindra Group, today unveiled the
FURIO, its brand new range of Intermediate Commercial Vehicles (ICVs). FURIO
marks the company’s entry into the ICV segment and is set to make Mahindra a
full range commercial vehicle player.
Mahindra FURIO is the
culmination of focused efforts from more than 500 Mahindra engineers, 180
suppliers and an investment of Rs. 600 crores.
Speaking on the occasion, Dr.
Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said that the
unveiling of the new FURIO range of ICV trucks is a defining moment for our
Truck and Bus business as we are set to enter a new orbit and become a full
range commercial vehicle player. With Pininfarina inspired design, the FURIO
is set to be a game changer for us and perhaps for the industry, giving the new
truck one of the safest, most ergonomic and comfortable cabins that will set
new standards. He is confident that just like the BLAZO HCV Series, the FURIO
range of ICVs will also set new benchmarks for performance, earnings and
deliver better value to customers.
Speaking at the unveil of
the ICV range, Rajan Wadhera, President, Automotive Sector, Mahindra &
Mahindra Ltd., said that the Mahindra FURIO bears testimony to Mahindra’s
capability of bringing the best to Indian customers, since it is based on
meticulously gathered customer insights. The launch of the FURIO comes closely
on the heels of the successful introduction of Mahindra’s HCV range of trucks,
the BLAZO, which also resulted in substantial volume and market share growth
for Mahindra. With the addition of this new range of ICVs, MTB will emerge as a
complete trucking solutions provider in the Indian CV market.
According to, Vinod
Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions,
Mahindra & Mahindra Ltd., that the Indian ICV customers have been longing
for a truck which can deliver higher earnings, lower operating costs, better
safety, improved ergonomics, a comfortable ride and most importantly a
world-class ownership experience, as an ideal package. Our new FURIO range is
built precisely around these elements and we are confident that it will soon be
a preferred choice for ICV customers. At
Mahindra Truck and Bus Division we have revamped our portfolio and offered
assurances to our customers which in turn have enabled us to outpace the market
growth. Going forward we are poised to redefine the way business is
done in the ICV category and hope to have a significant share of that segment.
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