By Tricitynews
Chandigarh 07th September:- YES BANK launched its newest content marketing initiative on the
occasion of Teacher’s Day. Banking as a category, is often dubbed as ‘boring’
and we often approach marketing and content creation on special occasions like
Father's Day, Mother's Day, Yoga Day, Teacher's Day etc. to engage with our
customers. The challenge however lies in finding relevance, and fitment for our
brand and /or products. Else the content remains as just another wishing post
on our customer's timeline, and does not deliver any real impact.
We took this challenge up
with our content strategy for Teacher's Day and have looked at a fun, relatable
yet relevant way of integrating the occasion with our products.
In addition to the
marketing and engagement activities organized at our branches and also at the
premises of our partner corporates, 3 digital films have been launched. The
objective of our #SikhaateRehna campaign is to bring out the continuous aspect
of learning through humor and relatable content to educate our customers about
‘Safe and Secure Banking Practices’. We are organizing workshops in our
branches and also in collaboration with our partner organizations (corporate
and educational) who bank with us.
The campaign is devised
on the simple insight that there are some very easy tips and tricks which if
kept in mind can prevent fraudulent transactions! Just as we were educated
about good practices in school, the Bank aims to educate its customers on Safe
Banking Practices. Banking on the wide spread usage and consumption of video
content our focus on digital is to deliver the brand message and create
relevant & entertaining content. These films are a step in that direction.
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