Chandigarh 12th Aug:- Fevicryl, a leading art and craft brand from the house of Pidilite Industries, attempts to etch their name in the prestigious Limca Book of Records by creating the largest map of India made with mini tri-color canvases at Navi Mumbai’s Seawoods Grand Central Mall.
The feat was a part of the brand’s unique initiative #AllCanArt, which aims at encouraging everyone to practice art beyond the idea of skills and perfection using Fluid art technique. Fluid art does not require any technical know-how and allows people to freely paint and let their creativity flow.
This extraordinary accomplishment was unveiled today, as a precursor to Independence Day at Seawoods Grand Central Mall. The larger than life map measures 25 feet in length 25 feet in width. It has been created by assembling creative masterpieces together, crafted by 97 Parkinson’s patients, 300+ school students and 68 corporate employees. The participants painted the canvases in tri color using Fevicryl acrylic colors.
The creative installation will be displayed at the mall from 11 Aug 2019-18 Aug 2019, to celebrate the colors of India on the occasion of Independence Day.
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said that through #AllCanArt, we wish to convey that now anyone with a creative intent can paint and create magic. There is no need for formal training. Fluid art is free flowing and can be practiced even by an amateur which makes it a great art form for everyone. As a mark of celebration of Independence Day, and as pafrt of Fevicryl initiative-of making creativity fun- we are elated to offer a platform to people of different walks of life to explore their creative selves. We are confident of etching our way into the Limca Book of record.
Nilesh Singh, Center Director, Seawoods Grand Central Mall, said that art is not just about creativity. It also aids for the imagination artistry of people in the otherwise busy and hectic urban life. We would like to encourage all our patrons across age groups to participate in this unique initiative by Fevicryl. At Seawoods Grand Central Mall, we take great pride in playing host to such unique initiatives which involve the society and have a larger impact.