By Tricitynews Reporter
Chandigarh Sept. 20, 2021:- As part of its strategy to expand
offerings in the B2C segment, Dalmia Bharat Sugar and Industries Ltd. (DBSIL)
today announced the launch of its pure, healthy and unadulterated honey under the
brand name “Dalmia Utsav.” Sourced from apiaries & beekeepers of
higher reaches of North India in order to ensure quality & traceability,
Dalmia Utsav honey will be available in three SKUs- 1 kg, 500 gms and 250 gms. This is the company’s second retail offering after it
launched packaged sugar under the same brand name in March this year.
In the initial phase, the company plans to launch Dalmia Utsav
honey in Delhi/NCR followed by other states in North India as well as the
Eastern region. Subsequently, the company will take Dalmia Utsav Honey to
markets in Central and West India. DBSIL
has partnered with top E-Commerce platforms like Amazon, Big Basket &
Flipkart and key offline stores to sell its honey to consumers.
Announcing the launch, Deepak
Singhal, CEO, Consumer Business, DBSIL said that our brand ‘Dalmia
Utsav’ denotes celebration of purity. We have now extended this theme to honey
and promise to offer pure and unadulterated honey at competitive price points. He
added that the launch of products under Dalmia Utsav also demonstrates our
strategic transition from B2B to B2C segment, where we are strengthening our
portfolio for end consumers. We plan to be one of the leading players in
the pure honey segment in the country.
Produced by following strict quality benchmark NMR test, Dalmia
Utsav honey is untouched by hands and contains no added sugar.
