By Tricitynews Reporter
Chandigarh 23rd February:- Rasna, world’s largest manufacturers of instant fruit based concentrate today announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’. This campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of RasnaVitos.
Speaking on the launch of the new ad
campaign, Piruz
Khambatta, Chairman & MD, Rasna Pvt Ltd, said that over the years, Rasna has
unveiled some of the most remarkable and lovable campaigns. He added that our
latest campaign has been created keeping in mind our journey of over
generations wherein we have spread love and served more than 120 billion
glasses. Unlike earlier campaigns wherein our mascot has always been a girl
child between 3 to 8 years, this time, we have roped in two iconic Bollywood
veteran actors. He is confident that their charm as Rasna’s 60 year old grand
man and grand lady, will amplify the overall impact of our ads.
Rasna’s ‘Pyarelal Ka Bachpan Ka Pyar’
campaign is spread in three parts including teasers followed by ad films of 2
minutes, 40 seconds, 30 seconds and shorter durations. For the first time,
fruit juice concentrate maker has roped in veteran Bollywood actor Ram Sethi,
also popularly known as Pyarelal and Daisy Irani. The ad film captures the
affection between the two actors in different time periods and the journey of
Rasna in their lives as a unifying factor. The latest ad campaign is conceptualized
by Scarecrow Communications, produced by Chrome Films and explores different
formats and platforms in order to cater to the interest levels of people of all
age groups.
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