Chandigarh 15th May:- Coca-Cola India, one of the country’s leading beverage companies, today announced its entry into new categories of Enhanced hydration and Nutritious Dilutables with the launch of Aquarius Glucocharge and Minute Maid Vitingo. The new products are in-line with the company’s endeavour to provide a spectrum of beverage choices to the consumer along with functional benefits across various segments of consumers.
Aquarius Glucocharge, packed with Glucose, essential Minerals (Potassium, Sodium, Calcium) and fruit juice has been developed exclusively for Indian consumers who toil in the heat and need instant rehydration to overcome exhaustion. This non-carbonated, low sugar beverage with fruit juice is priced at an affordable value of INR 10 for a 200ml serving.
Minute Maid Vitingo is a specially formulated product to address micronutrient deficiency and malnutrition in India. The formulation is fortified with Iron, Vitamin A, Vitamin C, Zinc, Folic Acid, Vitamin B2 and Vitamin B12. It comes in single serving sachets of 18gm priced at INR 5. Regular consumption of Vitingo has been clinically tested to significantly reduce Iron deficiency, Anaemia and Vitamin C deficiency among children.
Speaking at the launch, T. Krishnakumar, President, Coca-Cola India and South West Asia, said that in time for the peak summer, the launch of Aquarius Glucocharge and Minute Maid Vitingo marks our entry into the space of Re-hydrate, Replenish and Recharge. These enhanced and nutritious beverage options have been developed specifically for the Indian consumers to suit their needs of enhanced and nutritious hydration.