Thursday, 21 June 2018

Samsung to ‘Upsize’ TV Market in India: With Bigger & Better Premium Range

By Tricitynews
Chandigarh 21st June:- Samsung, India’s most trusted consumer electronics brand and the leader in television technology for 13 consecutive years, today announced the all-new and exciting 2018 line-up of televisions, including new models in the flagship QLED, mid-range UHD and the Make for India ‘Concert’ series.
Samsung has introduced game-changing products in the Indian market across segments. The brand has always been ahead of the curve with first-to-market innovations such as LED TV, Smart TV, Curved TV, Curved UHD TV and now QLED TV and The Frame.
Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India said that consumers in India are upsizing and are moving to bigger and better televisions. We intend to fuel this trend by increasing our UHD line-up by 60% and launching new products with innovative features such as Ambient Mode and superior sound quality.
 He added further that we conducted extensive consumer research and found that consumers need more than just a TV for their living room. The Ambient Mode in Samsung QLED TV allows it to seamlessly blend with your home interiors. We also identified that sound is a major point of concern for Indian TV consumers, hence we developed the Concert series, designed to deliver unmatched sound. Similarly, the UHD series brings in a host of innovations and unparalleled features.

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