By Tricitynews
Pune 30th Jan, 2019:- Mercedes-Benz, India’s largest luxury car
manufacturer rolled-out its unique brand connect
initiative for Tier II and Tier III cities in
India–‘Mercedes-Benz Brand Tour 2019’. The flagship experiential tour began its
journey from Ghandhidham, Gujarat and will travel to 25 unique locations
including Anand, Varanasi, Amravathi, Panipat, Amritsar, Tirupur, etc. as a
part of 25 years celebration of Mercedes-Benz in India.
The program
aims to engage by offering brand experience to patrons who are potential
customers and aspires to upgrade to a Mercedes-Benz in markets which doesn’t
have a direct brand presence. The ‘Brand Tour 2019’ will entail test-drives,
off-roading experience, and a display of the entire product portfolio. In addition,
there will be presence of Mercedes-Benz India’s Pre-owned brand-Mercedes-Benz
Certified, along with dedicated teams to provide, Customer service and flexible
financial services information. A uniquely curated brand experience, Brand Tour
acts as a brick and mortar showroom for potential customers,enabling them to
experience the world-renowned Three Pointed Star experience.
Speaking on the occasion, Martin
Schwenk, Managing Director and CEO, Mercedes-Benz India said that with ‘Best Never Rest’as our motto for 2019,
we aim to further deepen our commitment towards our patrons in the Tier II and
Tier III cities of India. The focus of this unique ‘Brand Tour’ experience is
to reach out to potential customers in these emerging markets,who aspire to own a Mercedes-Benz. Mercedes-Benz
is synonymous with customer centricity
and Brand Tour is one such concept, which helps create a stronghold in the potential Tier II and III
markets. This is the 3rd edition of Mercedes-Benz Brand Tour and we are
confident that the initiative will help the brand to further expand its
footprint and penetrate deeper into the dynamic Indian market. It will remain
our objective to expand our network beyond the metros and develop the market.
This
initiative aims to enhance awareness and brand recall while connecting with
potential customers in markets beyond the established metros and Tier I
cities.The locations of Brand Tour are selected strategically based on the
demand and growing affinity for luxury marquee in India’s emerging cities.Brand
Tour will have all the elements of a regular showroom such as branding and
audio-visuals, which is aimed at creating an intriguing experience for the
potential customers and brand enthusiasts. The customers will also be able to
experience the thrill of off-roading and
experience key features and capabilities of Mercedes-Benz SUV range.Potential buyers can also test-drive the
Mercedes-Benz cars, make enquiries on service packages and make bookings on the
spot.With burgeoning potential in the Tier II and Tier III markets,
Mercedes-Benz India believes that such
innovations will help them lead the industry and develop the luxury car segment
in these Tier II and Tier III markets.
In its 25th Year in India, Mercedes-Benz will
offer more than ever before, memorable brand experiences for its discerning
customers with significant focus on emerging Tier II and Tier III markets.
Benchmarking experiential events with new innovations like Brand Tour, Service
on Wheels, Service Clinics, LuxeDrive and AMG Emotional Tours will continue to
remain the highlight of 2019.
No comments:
Post a Comment