By Tricitynews
Chandigarh, 07th Jan
2020:- Mahindra First Choice Wheels Ltd.
(MFCWL), India’s No. 1 multi-brand
certified used car company today added 4 new outlets in the Tricity area
to its network. Ashutosh
Pandey, CEO& MD of Mahindra First Choice Wheels Ltd. While at the inauguration at Industrial Area
outlet said that we are delighted to welcome our dealer partners in Chandigarh,
Panchkula and Bhatinda to the Mahindra First Choice Wheels family. Tricity has
great potential for pre owned cars and we hope to include more dealerships in
this ecosystem to create and develop an organized aftermarket. We want to
capture a significant market share in the growing used vehicle segment.
Suraj Kumar , Chief Business Officer – Retail ,
Mahindra First Choice Wheels Ltd. said
that the used car market has seen a
steady growth in the past year. We feel that the advantage of pricing that used
car buyers get over a new car has made it a great option for many first time
car buyers who are increasingly attracted toward buying used cars.
Rajiv Jain, Dealer Principal MFCWL, M/s IDEAS, said
that Mahindra First Choice Wheels is a
pioneer in the used vehicle industry and through this association we would like
to provide good quality certified cars with best in class warranty. We would
also provide customers with a one stop solution for all kinds of used vehicle
related services including selling, buying, trade-in, financing and insurance,
etc.
Vikrant Garg, Dealer Principal MFCWL, Automobia
Wheels said that the used
car market in Panchkula is growing over the years and this partnership will
help us to further expand our business through comprehensive products and
technology enabled solutions offered by Mahindra First Choice. This association
will also help us solve the challenges we face in our day to day opertaions.
Rajesh Gilhotra, Dealer Principal MFCWL, United
Autowheelz, said that we feel there is lot of need in the market and
through this association with the industry leader in the used vehicle space we
would want to offer our customers an opportunity to buy great quality certified
cars.
Over the years, Mahindra First Choice
Wheels has not only emerged as India’s leading used car company, but has also
contributed to the creation of a used car ecosystem by bridging the wholesale
and retail channels while leveraging physical and online infrastructure.The
company is driven by its mission to transform the way used cars are retailed
and has introduced several innovations along the way. The company has
received an excellent response from the C&D category towns as well.
The list of innovations include
developing a unique franchisee-based business model, selling certified
multi-brand used cars under warranty and offering the most comprehensive
warranty product available on used cars in the country.
MFCWL has also developed a variety of
industry first products which use technology to simplify used vehicle
operations. The company has recently launched innovative products which are
smart, simple, standalone tools that solve many challenges for every kind of
stakeholder including consumers, dealers, financiers, leasing companies and
manufacturers.
In short, buying a used car from
Mahindra First Choice offers several advantages, including quality assurance,
safety and a hassle-free driving experience. To give complete peace of mind to
the used car buyer, the company has Warranty products like WARRANTYFIRST, CERTIFIRST and CERTIFIRST+.
Subject to specific terms and
conditions, WARRANTYFIRST provides
Warranty for all the major mechanical and electrical components of the car. The
concerned components are covered for a period of 12 months or 15,000 km,
whichever is earlier. The CERTIFIRST Warranty
covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km,
whichever is earlier while CERTIFIRST+ covers
for a period of 12 months or 15000 kms, whichever is earlier.
The Warranty products come with the
facility of 24X7 Roadside Assistance across the country. The 24x7 Roadside
Assistance, subject to specific terms and conditions, assures the certified
used car buyer that should the car breakdown, he will be provided assistance.
The Warranty product gives tremendous
peace of mind to buyers of certified used cars. Mahindra First Choice has a
website - www.mahindrafirstchoice.com - which
provides complete assistance to customers wishing to buy or sell a car.
Mahindra First Choice also has retail finance relationships with major banks
like Mahindra Finance, HDFC, Kotak Mahindra and ICICI Bank for helping
consumers buy their dream cars through loans.
The used car market in India is
expected to reach between 6.7mn/year to 7.2mn cars/year by FY22.The current
slowdown notwithstanding, it is expected that the used car market will become
almost double the size of the new car market in the next 5 years.
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