By Tricitynews
Chandigarh 14th Jan:-
Mercedes-Benz the country’s largest luxury car manufacturer
electrified the entire automotive sector in India with the launch of its
product & technology brand ‘EQ’ in India. Brand EQ is a product and
technology ecosystem that aims to shape the future of mobility, which derives
from the Mercedes brand values of ‘Emotion’ and ‘Intelligence.’ ‘EQ’ is the
first dedicated electro mobility brand in the luxury segment and will launch
its first product ‘EQC’, in April 2020.
Mercedes-Benz is
establishing ‘Sustainable Luxury’ as the future roadmap in India and the launch
of the brand ‘EQ” will be an important pillar in that roadmap. The brand ‘EQ’
was launched in India by Martin
Schwenk, MD & CEO, Mercedes-Benz India and Santosh Iyer, Vice-President, Sales &
Marketing, Mercedes-Benz India at the company’s manufacturing
facility in Chakan, Pune.
Speaking on the occasion, Martin Schwenk said that as the inventors of the automobile and pioneers of luxury
mobility in India, we are launching the brand ‘EQ’ that will establish luxury
electric motoring in India. The ‘EQ’ brand is a key pillar of our ‘Sustainable
Luxury’ objective and is the first dedicated luxury electric brand in India. We
felt the time was right to introduce EQ brand in India and our first product
for India will be the EQC EV. We are confident that EQ will lay a strong
foundation for our electric ambition in India, which will see further expansion
of our green cars portfolio and also for our future.
Martin Schwenk elaborated; with the launch of EQ
we firmly announce Mercedes-Benz’s arrival into the new era of electro
mobility. We want the EQ brand to create an ecosystem in which electric
mobility is reliable, simple and at the same time exciting. The ‘EQC Edition
1886’ illustrates progressive design, exciting driving dynamics and a range
more than suitable for daily use. Long-term, worry-free vehicle use is the sole
focus for us in launching the EQ brand in India.
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