Maruti Suzuki Chosen as India's Most Reputed Automobile Brand-2017

By Tricitynews Reporter

Chandigarh 27^th March:- Maruti Suzuki, India’s largest car manufacturer, has been ranked India’s Most Reputed Automobile Brand for 2017 in a study by BlueBytes. The study was done in association with TRA Research, both Comniscient Group companies. The second most reputed brand in the list is South Korea's Hyundai Motors, with a substantial 93% lower BrandRep Score than the leader. Honda came a close third with a BrandRep Score just 6% lower. The fourth, fifth and sixth positions are secured by BMW, Tata Motors and Ford Motors. Mercedes Benz ranked seventh, Volkswagen eight and Audi ranked ninth in the report. Japan's Toyota completed the top 10 in the list. A total of 42 automobile brands were listed with brands from 10 different countries featuring in the India’s Most Reputed Automobile Brands 2017 Report. Out of the 42 listed automobile brands, 7 each originated from India and Japan, 6 each from Germany and United Kingdom and 4 each from USA and Italy. The study evaluates Brand Reputation by analyzing media perception and consumer perception.

Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands, said that action communicated well is the main ingredient that goes into building reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles is not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision.

India’s Most Reputed Automobile Brands 2017 (ISBN: 978-81-932924-6-4), was a study conducted within the Automobile Industry with BlueBytes analyzing 50,000 news articles of 42 automobile brands in all the major English and Hindi print media across 9 cities. The period looked into was between February 1, 2016 to January 31, 2017. In addition to news analysis, the consumer’s perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect. The 50-page, report is available for Rs. 999/-.