By Tricitynews Reporter
Chandigarh
17th April:- 92.7 BIG FM, largest radio network, proudly extends its support to Kings XI Punjab (KXIP) team
as the official radio partner for the _10th__ consecutive year. This fruitful
association from the past has now paved way for yet another unparalleled
experience for the listeners with a perfect blend of cricket and
entertainment. 92.7 BIG FM this
year will bring live match updates, exciting trivia, lucky draws, on-air and
digital contests throughout the 45-day extravaganza.
The radio station will
invite participation from listeners for on-air and digital contests. There will
also be on-ground activities across malls, colleges and corporate bodies. The
listeners participating in the activities will have a chance to win match
passes, merchandise and a ‘Meet & Greet’ opportunity with the KXIP
players. The RJ will also pick out one of the lucky winner in a draw, who
will win an autographed bat of KXIP players.
92.7 BIG FM will further
extend the opportunity for the listeners to win goodies and match passes
through multiple digital contests. In various other contests, listeners will be
invited to correctly predict man of the match, highest score, maximum wickets
online or record the loudest cheer for the team. The winners of these contests
will be gratified with match passes and merchandise. Invites for viewing LIVE
match telecast on big screens at restaurants will also be a part of the
paraphernalia for on-air and digital contest winners.
On the association, Spokesperson from 92.7 BIG FM said
that 92.7
BIG FM has once again joined in the BIG cricket celebration by partnering with
KXIP. We look forward to provide our listeners with an entertaining cricket
experience through engaging contests and trivia. Our efforts will be directed
towards building a successful association with the team as seen for the last
_10_ years. It is an absolute pleasure to extend our support to KXIP and
we wish them all the very best for this year’s T20 Cricket season.
The new association will
witness a robust multi-media promotional plan across key markets, which
includes a 360-degree marketing campaign. The radio network aims to engage with
viewers and trade partners locally and nationally through multiple platforms.
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