By Tricitynews
Reporter
Chandigarh 29th April:- Anil
D. Ambani led Reliance Entertainment's pioneering movie platform, BIGFLIX, is
now a global personal blockbuster for Indians in India and audiences across the
world. Reliance Entertainment today announced the launch of BIGFLIX in a
nine-language, multilingual avatar for India and global markets. With the
re-launch, the country’s
first video-on-demand brand is back with a contemporary positioning and a bigger
reach in and outside of India.
The
new BIGFLIX will have 2000 HD movies in nine Indian languages to start with,
including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri
and Bengali. The indigenously developed technology of BIGFLIX will deliver a personalized
theatre experience to users who can stream and download movies
advertisement-free, on any Internet-connected device including personal
computers, tablets, Smartphones, smart TVs and game consoles.
BIGFLIX technology will allow a
multi-screen experience to users who will be able to switch devices –Smartphone
to tablet to television and back in the middle of a film. The same
technology will also allow a clean and smooth film experience.
Shibasish
Sarkar, Chief Operating Officer, Reliance Entertainment said that indians are
moving to digital entertainment in a big way with consumption growing on daily
basis. Notably, BIGFLIX will fill in the void created by the decline of the
home video market by digitally delivering movies.
With
3.9 million registrations, BIGFLIX is already amongst the leading SVOD
(Subscription Video On Demand) provider. It offers video content in categories
such as feature films, short films, devotional, and movie trailers.
Amit
Khanduja, CEO, Reliance Entertainment-Digital, said that globally the demand
for video content has risen steeply, and the digital platform is witnessing a
wider audience everywhere, including India. BIGFLIX will provide high quality
video content from some of the biggest banners including Dharma, Disney,
Viacom, Phantom, Telegu One and Rajshri, among others.
In
its revamped avatar, BIGFLIX will also serve the latent demand of the Indian
expatriates across the world. With its multi lingual library of 2000+ HD films,
including latest films, BIGFLIX aims to put an end to piracy and poor quality
film viewing.
BIGFLIX
is one of the world’s
largest SVOD provider with over 3.9 million registered users. Launching with an
aggressive pricing of Rs 50 for unlimited viewing per month, BIGFLIX is set to
provide quality entertainment without breaking the bank across genres,
languages and platforms.
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