By Tricity News
Chandigarh 12th April:- Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19 billion Mahindra Group, maintained its leadership position in the tractor industry with sales of over 3 lac tractors in FY18. With this, the company achieved its highest ever annual tractor sales and registered a growth of 22% in the domestic market, in FY18.
The largest tractor player by volume, Mahindra sold 304,019 units in FY18 in the domestic market and 319,468 units in total (domestic + exports) in FY18, registering a growth of 22% and 21%, respectively. Currently, Mahindra holds 42.9% market share in the Indian tractor industry and has held this leadership position for the past 35 years.
Speaking on the focus areas of the business, Rajesh Jejurikar, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said that our technology driven product portfolio is based on our in-depth understanding of the farmer requirements and the need to create an effective value proposition. Since inception, we have been enabling FarmTech Prosperity through technology-led innovation and quality driven excellence. Coupled with our channel strength and a comprehensive product portfolio we have achieved highest ever tractor sales in a year. Going beyond selling tractors, at Mahindra we aim to offer a wide range of farming solutions.