Chandigarh 24th July:- TVS TYRES, one of India’s largest manufacturers & exporters of Two & Three wheeler tyres and Off-Highway Tyres announced today the launch of ‘#Heavytested’ advertising campaign. The campaign underlines TVS TYRES’s assurance on Lifetime Warranty to their customers.
The campaign builds upon ‘Durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes. The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard. Each film brings to focus, the hard and rugged testing conditions the products go through.
Commenting on the new TVC launch P. Vijayaraghavan, Director, TVS Srichakra Ltd, said that our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.