By Tricitynews
Chandigarh 17th
April:- LUX Industries Limited, (BSE: 539542 | NSE: LUXIND) known
for its innovative and customer-demand driven product offerings, manufacturing
more than 100 products across 14 major brands comprising a complete range of
innerwear for men, women, and children, has yet again created a buzz in the
innerwear category of the country by pioneering India’s first scented vest
range under their flagship brand Lux Cozi. To fight the rising mercury during
summers the refreshing scented vests will be a landmark product in the men’s
innerwear category. Bollywood star Varun Dhawan, the heartthrob of Young India
and the Brand Ambassador for Lux
Cozi launched the scented vest range in Mumbai today. With the new
range of vests, Lux Cozi is taking a phenomenal leap
in the process of creating value based products keeping in mind the essential
necessity and aspirational style quotient of India. At a glittering and starry
affair in Mumbai, Varun Dhawan was joined by Ashok Todi, Chairman, Lux Industries
Ltd., Pradip Todi, Managing Director, Lux Industries Ltd. and Navin Todi,
Senior Vice President, Lux Industries Ltd.
Speaking about the launch of the range
of scented vests, Ashok Todi, Chairman,
Lux Industries Ltd. said that at Lux Industries, it is our passion to bring interesting innovation in
our products focusing on ideas in sync with our brand attributes. Over the
years, Lux Industries has been in the forefront creating milestones within the
hosiery industry and taking the brands across national and international
borders. He said that we have pioneered many firsts and today we are happy to
surprise and excite the market trends during summer by launching the
first-of-its-kind range of scented vests for the Indian audience. He is sure this
product will also be a game changer and create its own segment.
Pradip
Todi, Managing Director, Lux Industries Ltd. Said that
Lux Cozi is one of the most popular and the largest market share holder in the
economy to the mid-segment of men’s innerwear. As part of our core business
strategy at Lux Industries, we are open to constant revolution and advancement
in our product range. The introduction of scented vests within the fold of Lux
Cozi will up the style quotient and also allow its users remain fresh
throughout the day in the scorching summer heat. He added that the
use of the best and finest cotton in Lux Cozi promises durability with strong
stitches making it incredibly stylish yet comfortable. The scented vests are
made from 100% cotton. This vest gives users a perfect fit to ensure
breathability and freshness all day long.
On the launch of the range of scented
vests by Varun Dhawan, Navin Todi
Senior Vice President, Lux Industries, elaborated that Lux Industries is planning a substantial and
strategic intervention in both urban and rural markets in the coming quarters.
The positioning of the brands and the marketing initiatives are skewed towards
strengthening this changing dynamics of the hosiery industry. We have always
been at the forefront, leading the change in market offerings. We thank Varun
for being a part of this exciting journey of Lux Cozi. His inimitable style and fashion sense makes him
endearing to all sections of the audience cutting across age groups, especially
the youth.
Speaking about his association with
the campaign, Varun Dhawan said that Lux Cozi has been synonymous with quality,
comfort and durability. He is very excited to be a part of the launch of their
next big product--India's first scented vests. With the onset of summer, this
innovative product will revolutionize the vest game. he hope the audience shows
some love to the vest as well as the ad campaign which has been creatively
designed and executed.
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