By Tricitynews Reporter
Chandigarh, Oct.25, 2021:- This weekend, Instagram will be
kicking off an activation in Chandigarh, aimed at encouraging young people to
express and explore their personal stories, on the platform. This activation is
a part of the platform’s new campaign ‘We Are In The Making’.
‘We
Are In The Making’ is based on the insight that young people want to express
themselves and be a part of a community, but look for constant nudges of
encouragement from those around them. The campaign is rooted in the fact
that for young people, identity isn’t defined, it’s something that’s constantly
explored. Identity formation means connecting more deeply with the people that
matter to you, discovering and experimenting with new interests, or sharing
your perspective, however work-in-progress it may be.
Thus
on October 22nd-24th, Instagram is creating an experience at the cultural hub
of Sukhna Lake, from 10am to 7pm. This experience will come alive with an
installation made by multimedia maximalist artist and Fashion designer, Param
Sahib (@Parambanana), visual doodle artist and illustrator, Sankal Patil
(@skulp_) and leading curated art platform, Art & Found. Using vivid
coloursand local Punjabi pop symbols, the art installation brings to life the artists’
vision of the campaign.
Avinash
Pant, Director -Marketing, Facebook India, gives more context that with Reels,
we’ve seen the rise of a new cohort of short form video creators who’ve
discovered their interests and found their voice, and attained national
popularity in the process. With this experience zone in Chandigarh, we’re
encouraging young people to shape their identity, no matter how
‘work-in-progress’ their personal story might be. We hope this experience
encourages young people from Chandigarh to express and shape them on Instagram.
The
experience at Sukhna Lake will be visited by local creators like
@jbjhanceboyz ( JB Jhance), @officialbhaveshmahajan (Bhavesh Mahajan),
@inancyarora (Nancy Arora), @dr___p.r.a.b.h (Prabh), @money.money22 (Money
Singh), @deepjrewal13 (Deep Jrewal), @its_navkhangura (Nav Khangura) and
@harleenkaur9364 (Harleen Kaur), who will create Reels with in the background,
and encourage others too.
To see the updates from the campaign from Chandigarh and from across India,
follow #InTheMaking and #MakeTheReelYou .
No comments:
Post a Comment