Sony Pictures Networks India Launches Kid’s Entertainment Channel Sony YAY!

By Tricitynews Reporter

Chandigarh 13^th April:- Sony Pictures Networks India (SPN) today announced the launch of its much-awaited Kid’s Entertainment Channel–Sony YAY! that will go LIVE on18^th April 2017. Promising to be the ‘Destination for Unlimited Happiness’ for Kids, the channel has roped in the young cinestar, Tiger Shroff, who has become a phenomenon with kids across the country, as its brand ambassador.

Targeted towards bringing more happiness to kids between 2-14 years of age, Sony YAY!will go LIVE with four original, locally produced, animated shows, a first for any channel in this genre. A first-of-its-kind musical comedy titled Guru Aur Bhole onMon – Fri at 10am, Sab Jholmaal Hai - A world full of pets that’s nothing short of mischief, mayhem, madness, on Mon–Fri at 9am, a classic tale of venturesome friendship Prince Jai Aur Dumdaar Viru on Mon–Fri at 11am and a unique laugh-out-loud Ghost Comedy Paap-O-Meter on Sat – Sun at 12pmwill form the key programming mix of the channel at the time of launch. The shows promise to bring unlimited laughter and uninterrupted volumes of fun into the lives of our young generation. Each show explores a different genre in comedy and guarantees uniqueness in terms of its characterization and narrative, giving the little ones an experience they have not witnessed so far on their television screens.

Sony YAY! aims to give children a good laugh and huge doses of unadulterated entertainment in an environment that takes away the boredom and gives them the freedom to be themselves without any worries.

NP Singh, Chief Executive Officer, Sony Pictures Networks (SPN), said that it goes without saying that the Indian Television industry is at an interesting crossroad, with the kids genre being a front runner in demanding innovation and freshness. Our kid’s channel, Sony YAY! with its original programming will excite and engage the young audiences and leave a lasting impact on their hearts and minds. With the launch of Sony YAY!, the network now offers tailor-made propositions for every member of the family.

 Leena Lele Dutta, Business Head, Sony YAY, said that we are excited to launch Sony YAY! and be the platform that provides children with original Indian content that they can relate to and identify with. We couldn’t be happier to have Tiger Shroff on-board to support our vision of spreading happiness amongst our young audiences through content that is truly sensitized to their needs. Tiger Shroff is all heart and fun, making him the perfect fit for our brand. We are certain that kids will find an instant connect with our shows and the channels proposition of non-stop fun, non-stop MazzYAY!

 Tiger Shroff, Brand ambassador, Sony YAY! Said that he is humbled and forever grateful that his young fans shower him with so much love and this is his small attempt to reciprocate the same.  His association with Sony YAY! Aims to bring happiness to all the young ones across the country. He is sure that they will enjoy watching Sony YAY! as much as they enjoy watching his movies. Wishing them non-stop fun and happiness.