By Tricitynews Reporter
Ludhiana 16th
October:- SMAAASH Entertainment Pvt. Ltd., today
announced the launch of its first sports-centric immersive & interactive
entertainment and gaming centre ‘SMAAASH’ in Ludhiana marking its first
footprint in Punjab.
After giving an impactful
experience to residents of Gurgaon, Noida, Mumbai, Hyderabad and Bangalore.
SMAAASH marks its entry in Punjab with its first centre in Ludhiana. SMAAASH brings
to the city a never-seen-before gaming experience with fresh concepts, powerful
simulative technology and innovative design. The newly opened 10,000/- sq. ft.
center is the next link in the chain of the country’s premier urban sports
parks business.
Brain child of the
multi-faceted entrepreneur Shripal Morakhia, Smaaash presents an unmatched
range of games that offer a superlative experience, and combines the best of
sports, music and dining into a highly immersive, interactive, innovative and
involved entertainment experience along with the best quality food.
Shripal Morakhia, Chief
Imagination Officer, SMAAASH Entertainment Pvt. Ltd. Said that SMAAASH is a labour of love for me. Every
experience enjoyed by a patron is a personal success. At SMAAASH we are never
satisfied with the latest and the best, the aim is always to go beyond and
reach for the stars. We are bringing to Ludhiana, a never seen before gaming
experience with fresh concepts, powerful simulative technology and innovative
design. Maintaining the perfect balance between virtual and real, the
interactive experience at Smaaash lets everyone escape to a different world and
play out their dreams.
Cricket icon Sachin Tendulkar
has been an integral part of the Smaaash family since its inception in 2012. On
the other hand, one of the world’s leading batsmen, Virat Kohli is signed as
the Smaaash Youth Icon. Last year, Smaaash also tied up with football superstar
Cristiano Ronaldo to launch its first Smaaash Soccer Centre in Dubai and
Jeddah.
Sachin Tendulkar, Brand
Ambassador, SMAAASH said that SMAAASH has constantly upped the ante on providing an immersive experience
to people who love sports and wish to have fun beyond the stress of daily
lives. Smaaash not only redefines sports entertainment, but also allows
one to experience these thrilling activities as a participant. We now
add another feather to our hat with our reach in Punjab with the Ludhiana
facility centre and it is slated to be smashing as never before.
The newly opened center marks
Smaaash’s first footprint in Punjab, the chain of the country’s premiere urban sports parks, and boasts of a 360 degree cricket simulator
where one can experience first-hand the exhilaration of facing cricket legends
like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar.
Football fans in the mood to kick around a ball can challenge the Super-Sonic
Goalkeeper while playing Football Super Keeper. One could fulfil the need for
speed and feel the G-force by trying X2Racing, or alternatively just enjoy
friendly banter at the arcade games.
At Smaaash Ludhiana, one can
also immerse oneself into virtual reality technology that is so close to
reality that it completely absorbs one’s senses. A mix of motion &
positional tracking, virtual reality high definition Head Mounted Displays
(HMD), along with a state of the art graphics engine that renders in real time,
adds the high definition thrill to adventure gaming. Games like Walk The Plank, Finger Coaster, Art of Attack and many more provide for a completely immersive experience and transfer you to a world
beyond your wildest imagination.
The launch of SMAAASH Ludhiana
also commemorates the launch of Mighty Small Café & Bar in Ludhiana. Its an
English pub inspired café concept with micro brewery, its soothing
interiors which hosts a character of worn out walls with old rustic
wooden drawer panelling with cosy amber lighting and modern furniture. It’s
designed keeping mind the patrons of Ludhiana who is well travelled and
acquainted to a modern Pub culture. English Pub theme has elements that
exude fun, joy and vibrancy. A café designed for young & the old and those
who are kids at heart, the idea is to have a place so alive that it reflects
life as mighty as possible. This café, with its quirky décor, is also serving
for the 1st time- Freshly Brewed Beer.