Photo By Parveen Kumar
By Tricitynews Reporter
Chandigarh 08th
August:- Ashok Leyland, flagship of the Hinduja Group, launched the ‘GURU’– its
latest Intermediate Commercial Vehicle (ICV) in Punjab today. ‘GURU’ offers an
ideal combination of best-in-class fuel efficiency and highest actual payload,
ensuring maximum returns for its owners. The ‘GURU’ now comes fitted with Ashok
Leyland’s latest innovation, the iEGR (Intelligent Exhaust Gas Recirculation)
technology for BS-IV engines which delivers superior overall ownership
experiences, resulting in better profitability for operators. ‘GURU’ has been
launched in the price range of Rs.14.18 Lakhs to Rs.16.52 Lakhs including VAT/GST. Prices are ex–Showroom, Chandigarh.
Present at the launch, Anuj Kathuria,
President, Global Trucks, Ashok Leyland Ltd., said that Ashok Leyland has
always focused on delivering the right products to its customers and ‘GURU’ is
our latest addition to this winning portfolio. ICV segment is one of our key
focus areas to achieve our vision in trucks and with the ‘GURU’, Ashok Leyland
will further increase its market share in this competitive segment. ‘GURU’
helps customers increase their revenue stream by having the best payload and
ensures maximum uptime, thanks to robust and reliableaggregates. He added further that making ‘GURU’ a
stronger product is our latest innovation, iEGR technology for BS-IV engines
which are free of electronics, does not require ‘AdBlue’ for exhaust pipe and
delivers 10% better mileage when compared to BS-III engines. Launched at a
competitive price point, its best-in-class fuel efficiency, combined with
longer tyre life and our innovative iEGR technology, will help reduce operating
costs for customers. Reinforcing our brand promise
of ‘Aapki Jeet, Hamari Jeet’, ‘GURU’ will help our customers maximise
profits by increasing revenue and reducing operating costs.
Anuj Kathuria said that punjab has been a key
focus market for Ashok Leyland. Customers here have shown immense trust in our
products. With ‘GURU’ being launched here we are confident of further extending
our customer base. Our market share in Punjab has increased from 20% in 2015-16
to 29% currently.
Last year, in October, the
first ‘GURU’ truck was presented by Ashok Leyland to Shiromani Gurdwara
Parbandhak Committee at the Golden Temple, Amritsar, Punjab. The committee has
been using the truck for its logistical needs.