Instagram Highlights the Power of Self-Exploration for Youth

By Tricitynews Reporter

Chandigarh, Oct.25, 2021:- This weekend, Instagram will be kicking off an activation in Chandigarh, aimed at encouraging young people to express and explore their personal stories, on the platform. This activation is a part of the platform’s new campaign ‘We Are In The Making’.

‘We Are In The Making’ is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them.  The campaign is rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored. Identity formation means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work-in-progress it may be.

Thus on October 22nd-24th, Instagram is creating an experience at the cultural hub of Sukhna Lake, from 10am to 7pm. This experience will come alive with an installation made by multimedia maximalist artist and Fashion designer, Param Sahib (@Parambanana), visual doodle artist and illustrator, Sankal Patil (@skulp_) and leading curated art platform, Art & Found.  Using vivid coloursand local Punjabi pop symbols, the art installation brings to life the artists’ vision of the campaign.

Avinash Pant, Director -Marketing, Facebook India, gives more context that with Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. With this experience zone in Chandigarh, we’re encouraging young people to shape their identity, no matter how ‘work-in-progress’ their personal story might be. We hope this experience encourages young people from Chandigarh to express and shape them on Instagram.

The experience at Sukhna Lake will be visited by local creators  like @jbjhanceboyz ( JB Jhance), @officialbhaveshmahajan (Bhavesh Mahajan), @inancyarora (Nancy Arora), @dr___p.r.a.b.h (Prabh), @money.money22 (Money Singh),  @deepjrewal13 (Deep Jrewal), @its_navkhangura (Nav Khangura) and @harleenkaur9364 (Harleen Kaur), who will create Reels with in the background, and encourage others too.
To see the updates from the campaign from Chandigarh and from across India, follow #InTheMaking and #MakeTheReelYou .

 

डॉक्टर अनुकान्त गोयल ने ई-प्लेटोसिन नामक सिरप को किया लांच: डेंगू रोकथाम में प्लेटलेट्स बढ़ाने और इम्युनिटी बूस्ट करने में है बेहद कारगर

By Tricitynews Reporter

Chandigarh, Oct.25, 2021:- चंडीगढ़ सेक्टर 46 मे आज होम्योपैथी के मशहूर डॉक्टर अनुकांत गोयल ने प्रेस वार्ता मे ई-प्लेटोसिन नामक सिरप का अनावरण किया। जोकि डेंगू की रोकथाम में कारगर साबित होगी।

डॉक्टर.अनुकांत गोयल ने बताया कि होम्योपैथी के पास डेंगू के इलाज की बहुत कारगर दवाइयां मौजूद हैं। इसके साथ ही उन्होंने अपनी इस नई दवा के बारे में बताते हुए कहा कि डेंगू होने पर शरीर मे ब्लड प्लेटलेट्स कम हो जाते हैं। उनकी इस दवा की डोज़ लेने से तेजी से ब्लड प्लेटलेट्स को बढ़ाती है और डेंगू के खिलाफ तेज रिकवरी में मदद करती है। सबको पता है कि डेंगू बहुत तेजी से फैल रहा है और जानलेवा साबित हो रहा है। उन्होंने यह भी बताया कि इस दवा का इस्तेमाल बुखार होते ही भी शुरू किया जा सकता है। यह दवा प्लेटलेट्स को कम होने से भी रोक सकती है। जिससे किसी भी कॉम्प्लिकेशन से बचा जा सकता है। यानि मोटे शब्दों मे कहें तो रोग प्रतिरोधक दवा के रूप मे इस्तेमाल की जा सकती है। उन्होंने बताया कि डेंगू से बचाव हेतु सभी को चाहिए कि अपना इम्यून सिस्टम को हमेशा स्ट्रांग रखें। इसके अलावा अपने आस पास साफ सफाई रखें।  हम सब को चाहिए कि हर एक घंटे के बाद पानी पीते रहें। कभी सादा पानी पीयें, कभी उसमे नींबू-शहद मिला कर पीयें।

डॉ गोयल ने बताया कि इस दवा को एक्सेल फार्मा बना रही है जो पहले भी होम्योपैथी के कई कामयाब सिरप बना चुकी है।

 

Canon India Makes Positive Inroads to New Customer Domains; Optimistic to Reach Pre-Pandemic Sales Level

By Tricitynews Reporter

Chandigarh, Oct.25, 2021:- Committed to meeting customer demands and delivering customer delight, Canon India, one of the leading digital imaging companies has maintained a steady growth trajectory in 2021. Facilitated by an increase in sales across various product segments, Canon India expects to be at par with the level of the pre-pandemic year 2019. Continuing to bring forth products backed by innovation with a full lineup strategy, the company has registered growth into new domains for both camera and printing business.

As India continues to be a high-priority growth market for Canon India, the brand aims to bring in India-specific business solutions that cater to the evolved needs of consumers. As the market opens up post the pandemic, the company is now witnessing positive demand across several domains, including cinema cameras and home printing solutions.

Talking about the new avenues of business growth, Manabu Yamazaki, President and CEO, Canon India said that over the past few months, we have seen tremendous opportunities for us to cater to the evolving customer requirements while expanding our business simultaneously. One of the significant changes has been the remarkable growth in the home printer segment long with the rise in photo printing culture, leading us to introduce multiple new models in 2021. It is indeed interesting to note that the shift in usage pattern during the pandemic has led to a 15-20% increase in demand for Inkjet printers from the home segment when compared to pre-COVID years.

He further added that as virtual classrooms became the new norm for educational institutes, we have also seen positive demand for our PRO DV camera models from online institutes, schooling centers, system integrators, and tutors. Additionally, with OTT platforms becoming the new movie halls, we have witnessed substantial growth and impressive sales leads in the past few months for our range of cinema cameras. With this sector picking up pace, we are looking to further strengthen our foothold in this segment.

The prevalent hybrid working culture is also aiding the growth of the brand’s office automation business. As a testament to their leadership, Canon India has also continued to achieve #1 market-share in the A3 and A4 Laser Copier segment for five years in a row with technological innovation and service support being the key pillars of their success. Document management and process automation solutions are at the core of digital strategies in a hybrid workplace. Enabling the same, Canon India has seen an increased demand for its cloud-based document management solutions such as ‘Therefore Online’, that efficiently allow users to capture, secure, manage, access, analyse and automate information even when on the move.

To further strengthen its leadership in the professional printing industry and fuel growth in the digital printing market, Canon recently announced a slew of innovative products- imagePRESS C10010VP, imagePRESS C9010VP, imagePROGRAF TZ 5300 and imagePROGRAF TX 5410. Enhancing the reach of the new imagePROGRAF products amongst customers across the country, Canon has been conducting a ‘Demo on Wheels’ activity as a new strategy.

Over a span of two decades, Canon India has been recognized as a pioneer in innovation and the creation of new values through leading-edge and proprietary technologies. Committed to elevated customer experience, reinforced by world-class technology, Canon offers an extended product portfolio, especially in the Indian market.

 

H&M India Continues Making the Festive Season - Brighter Than Ever With the Launch of Their New Campaign

 By Tricitynews Reporter

Chandigarh, Oct.25, 2021:- This festive season, international fashion retailer H&M, known for offering fashion and quality at the best price in a sustainable way - is taking the narrative forward from their campaign last year Brighter Than Ever, unveiling an India exclusive collection for the festive season.

New campaign brings together a diverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same are national award - winning actor Rajkumar Rao along with Sanjana Sanghi, Adarsh Gorav and Ishwak Singh. In addition to them, the film features a host of interesting people from different walks of life.

H&M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few.  The Men’s range features relaxed yet smart silhouettes such as shirts, joggers and utility pieces that are designed to transition from day to night with a sense of ease, comfort and style. The collection has 93 unique articles with price points starting at Rs.699 for kids, Rs.999 for Womens’ wear and Rs.1299 for Menswear.

Amit Kothari, Head Marketing & Communications - H&M India, said that our post-pandemic reality has created a need to be mindful and conscious in every aspect of the lives we lead. The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious materials in the collection. At H&M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more.

Usha Launches “Air of Innovation” Campaign for Heleous Fans

By Tricitynews Reporter

Chandigarh, Oct.25, 2021:- Usha International, India’s leading consumer durables brand, today ushered in an “Air of Innovation” with the launch of a new TVC campaign for its Heleous range of ceiling fans. The hi-decibel campaign comprises 4 TVCs that highlight innovative features like aerodynamic ABS moulded blades and BLDC Microchip+ Motor, along with the different colour variants available in the product. The TVC campaign is aimed at amplifying connect and engagement with our consumers across India who want to enhance their lifestyle using the latest technology as the differentiator.

Starting October 23rd, the 15-second TV ads will be played on relevant high-impact shows including regional’s entertainment and music channels as well as on core prime time news shows (8.00 PM & 9.00 PM) along with morning time band in leading Hindi, English, and regional news channels. Further, the brand will also kick-start a month-long digital campaign across Facebook, instagram and you tube following the launch of the TV commercial in the 2^nd week of November.

Through the campaign, Usha International aims to engage with new-age consumers across the country, which is looking to upgrade their homes. Commenting on the new campaign, Rohit Mathur, President - Electric Fans, Water Heaters & Pumps, Usha International, said that Usha’s Heleous Fans have been specifically designed for India’s new-age consumers, and this launch in the midst of the festive season is our way of giving consumers the perfect jewel to adorn their ceiling. Especially those consumers who aspire to enhance the overall look and feel of their home during the festive seasons – this fan is going to tick all the right boxes for them as it’s the perfect amalgamation of cutting-edge technology, high performance, and elegance.

Fitted with a seamless integrated design, the Heleous range of fans come loaded with high-tech features and are the perfect blend of performance and aesthetics. They are equipped with a BLDC  microchip+ motor for energy efficiency and offer a sweep of 1220 mm. Other features include 3D ABS moulded aerodynamic blades for smoother airflow, super high 260 m³/minute air delivery, 310 RPM speed, and whisper-quiet operation. Additionally, the Usha Heleous has bi-directional rotation, making it suitable for all-weather use; Heleous comes with a unique point anywhere remote for convenience of operations. This fan is available in a variety of 5 contemporary colours viz. Sparkle Black, Sparkle White, Imperial Blue, Golden Yellow, and Horizon Blue.