Saruchi Diwan organises Imperials Models Miss and Mrs. Tricity-2017

By Tricitynews Reporter

Chandigarh 22^nd November:- Imperials Models Miss and Mrs. Tricity-2017, organised by Saruchi Diwan was an event to remember for its glamour and fashion finness.  Yashika grabbed coveted title of Miss Tricity. Satyajeet won award for Mr Tricity and Shalu Gupta won award for Mrs Tricity. 

Organiser of the show Saruchi Diwan said that she is happy with the overwhelming response the event received as we provided a unique platform to aspiring male and female models to showcase their talent and skills to make it big in glamour world. 

Event had association with Model and actor Navjeet Singh, Lt Gen L. S Singh, AVSM, VSM was the chief guest for the event and famous Tarot Reading Expert and Switch Word Veteran Nimrata Chadha was the Guest of Honour Nimrata wished good luck to all aspiring contestants. She seemed upbeat to take part in the show and stated. 

All these contestants have worked hard on themselves to reach at this platform and today's pageant is a unique en-devour that will help in realization of their dreams. Contestants came with great aspirations and desires and this event has worked towards lending wings to their dreams and aspirations further. Nimrata Chadha concluded that she is thankful to the organizer for having her as guest of honor to the event.

Chandigarh Literary Society to Confer Lifetime Achievement Award on Ruskin Bond

By Tricitynews Reporter

Chandigarh 22^nd November:- The 5^th edition of the Chandigarh Lit Fest, Literati, organized by Chandigarh Literary Society (CLS) shall be held at the Chandigarh Lake Club on 25-26 November 2017.

Addressing the media CLS Chairperson and Festival Director Dr Sumita Misra informed that the trilingual lit fest shall have many prominent authors participating including world-renowned Padma Bhushan awardee Ruskin Bond, who will be delivering the keynote at the inaugural.

CLS is conferring the Lifetime Achievement Award on Ruskin Bond for his unparalleled contribution to the Indian literature, she said.

Canada’s Consul General Dr Christopher Gibbins informed that Canada is the partner country this year again after the last year’s success and two celebrated authors Lee Maracle and Columpa C. Bobb would be participating in the second day session on “Roots and Wings” which he would be moderating.

Celebrated Hindi writer and Vice Chair of CLS Madhav Kaushik said that Literati’s major focus is to promote good literature in the region and nothing else, and this lit fest has gone from local to global with the participation of international authors.

In the two days back-to-back sessions will see authors sharing their insight on varied genres of writing vis-à-vis its social impact. The Team Literati also released the poster and the Sessions Schedule on the occasion.

The inaugural shall be followed by an hour-long session of Ruskin Bond in conversation with Dr Sumita Misra, while the post lunch sessions would span poetry, prose, stories, and history.

For those who enjoy history, “Lost and Found: History & Culture” shall get to interact with author of “Invisible City: The Hidden Monuments”, Dr Rakhshanda Jalil along with famous author of “Mr and Mrs Jinnah” Sheela Reddy.

Archana Saini, Saurabh Sharma, Vineet Bajpai, Vandana Shukla, Neel Kamal Puri are some of the authors featured on the first day.

Waseem Barelvi, Kunwar Bechain and other eminent poets would be presenting their latest creations at the trilingual mushaira on the first day evening.

The second day shall open with famous Panjabi writers Atamjeet Singh, Jasbeer Mand and Manmohan Singh, with Ravee Pandher moderating the session.

Neel Kamal Puri shall be moderating the session on ‘The Political and The Personal’ with celebrated author and biographers Khushwant Singh and Shantanu Gupta author of “The Monk Who Became Chief Minister”

The Mumbai-based celebrity nutritionist and winner of the prestigious 'Nutrition award' from Asian Institute of Gastroenterology and exercise science expert, Rujuta Diwekar  would reveal her insight into uncomplicating the process of eating.

On this occasion Ram Varma’s political memoir, “My Encounters with the Three Lal’s of Haryana”  shall be released, and in a special session on stories of officialdom, fiction writer and former bureaucrat Vivek Atray shall moderate the session with Ram Varma and bureaucrat and author of “Memoirs of an Unrepentant Civil Servant” Robin Gupta on the panel.

The winners of this year’s CLS short story writing competition shall also be awarded prizes at the concluding function on Sunday.

Literati are supported by the Chandigarh Administration and the Department of Cultural Affairs Government of Haryana.

Mercedes-Benz Sharpens Focus on Emerging Tier II and III Markets: Kicksoff Unique ‘Brand Tour’ Across India

By Tricitynews Reporter

Chandigarh 22^nd November:- Strengthening its outreach to the emerging Tier II and Tier III cities, India’s largest luxury car manufacturer Mercedes-Benz India, announced the launch of its unique customer centric programme–‘Mercedes-Benz Brand Tour’. Brand Tour focuses on reaching out to newer audiences in potential markets where Mercedes Benz doesn’t have a direct presence through an outlet. The initiative will enthral the participants by offering a comprehensive brand experience and showcasing its complete product portfolio, test drives & off-roading, Mercedes-Benz Certified and flexible financial services to name few. A uniquely curated brand experience, Brand Tour acts as a brick and mortar showroom for potential customers, enabling them to witness the world renowned Three Pointed Star experience. Brand Tour commenced in early October from Jalgaon, Agra, Salem and will travel to 9 more cities namely, Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur before the end of 2017.

Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said that customers are at the focal point of every Mercedes Benz business strategy and it’s imperative that we evolve our customer centric approach in our endeavour to reach out to a wider customer base. Mercedes-Benz Brand Tour is one such concept that is crafted to extend our growing footprint to the largely untapped Tier II & III emerging markets and provide the customers in these markets, who do not have easy access to a Mercedes-Benz showroom in their vicinity, a unique platform to experience a luxury marquee like Mercedes-Benz.

Roland Folger added further that Brand Tour is a curated plan that aims to unlock the market potential within smaller but faster growing towns and cities of India. From our diverse market experience, we are confident; this will help us reach to newer customers making the Three Pointed Star even more accessible to those who are creating the next growth story for India in these markets.

Brand Tour is a customer centric approach based on Mercedes-Benz’s ‘Go to Customer’ strategy which is aimed at getting closer to customers by giving them an exclusive Mercedes-Benz brand experience. This initiative will enhance awareness, brand recall and will connect with consumers on an interpersonal level. The locations of Brand Tour is selected strategically based on demand and growing fondness for luxury consumption in the upcoming cities of India. Brand Tour will have all elements of a regular showroom such as branding and audio-visuals, which will intrigue consumer interest at the venue.

The customers will be able to enjoy the thrill of offroading and experience the key features and capabilities of Mercedes-Benz SUVs. They will also experience the pre-safe feature of Mercedes-Benz sedans–C Class and E-Class. Customers can engross themselves through special Information on Mercedes-Benz schemes, availability of official merchandise etc. will be available at the venue. Potential buyers can also test-drive their favourite cars and make bookings on the spot. Mercedes-Benz India is known for engaging with its customers at various stages and through various retail programmes at a company or dealership level. Initiatives such as Luxe Drive, Brand Tour help the company to venture into newer markets and retain its loyal customers. The company believes that these innovations will help them compete in a market where traditional luxury norms are evolving by the day.