Chandigarh 27th November:- Nutrinorm Wellness, the emerging herbal and natural products brand based on Ayurveda enters the Northern market especially in Chandigarh and Punjab. The start-up from Bangalore launched its new collection of beauty, skincare and hair care products under the categories-Evergreen, Recreate, Rekindle, Captivate, Resistance and Uplift in the presence of Priyanka Jatain, Mrs Harayana, 2019. North estimates to contribute to 30-35% in the skin care business& Nutrinorm Wellness plans to capture 10% of the market share ina period of 12-18 months.
The products are created from natural ingredients backed with extensive research to offer a beautiful glow, healthy skin and luscious hair. These products are launched to address the needs of dry, oily, sensitive and normal skin. Nutrinorm product range starts at Rs 199 onwards and is available on ecommerce portals like Amazon and Flipkart. These products will also be available in key retail stores& supermarkets across Chandigarh, Jalandhar, Amritsar, etc. Nutrinorm Wellness also launched Butter Cream for the customers in Chandigarh and Punjab taking the skin type and climate variation in consideration.
Commenting on entering new market, Dr. Ravi Sankar, Executive Director-Nutrinorm Wellness, said that Nutrinorm Wellness products are made of 100% herbal active ingredients based on scientific research. Personal care industry is growing fast in the last couple of years and we are excited to tap Northern market which is key market for us. Post our initial research, we have also come up with two new products based on skin types and climatic requirement.
Nutrinorm Wellness is one of the fastest growing brands with a double-digit growth this fiscal. Started in the year 2018, the company has plans to increase its footprint nationally and explore overseas markets as well where the demand for natural based personal care products is on the rise.
Speaking at the launch, Suraj Sharma, Business Consultant and Head Strategy, Brand, Sales& Marketing, Nutrinorm Wellness said that today’s consumers are aware and consciously seek alternatives to products high on chemicals that are harmful in the longer run. Our product line aims to provide all the goodness of natural ingredients that are well researched scientifically. He added that in a competitive market, we are confident that our products will help our customers get better results. With our distributor network and retail partnerships expanding in Northern region, we aim to reach our products to the discerning consumers in the region starting with Chandigarh and Punjab.