एलजी को रेफ्रिजरेटर और वॉशिंग मशीन का “मोस्‍ट डिज़ायर्ड ब्रांड” से पुरस्‍कृत किया गया

By Tricitynews

Chandigarh 12^th Mar, 2020:- भारत के प्रमुख कंज्‍यूमर ड्यूरेबल ब्रांड, एलजी इलेक्‍ट्रॉनिक्‍स को अपने प्रॉडक्ट्स में नई-नई टेक्नोलॉजी का इस्तेमाल करने के लिए लगातार प्रयास करने के लिए एक बार फिर पहचान मिली है। इस बार ब्रांड को रेफ्रिजरेटर के लिए “मोस्‍ट डिज़ायर्ड ब्रांड” के प्रतिष्ठित सम्मान से पुरस्‍कृत किया गया है। इसके साथ ही एलजी ने 2009 से ही भारतीय बाजार में अग्रणी के तौर पर अपनी स्थिति बरकरार रखी है। 2020 में वॉशिंग मशीन की श्रेणी में  भी टीआरए ने एलजी को “मोस्‍ट डिज़ायर्ड ब्रांड” के रूप में सम्‍मानित किया है। यह सम्‍मान टीआरए (रिसर्च एजेंसी) प्रॉपर्टी मैट्रिक्स ऑन डिज़ायर द्वारा दिया गया जिसने भारत के 14 शहरों में विभिन्‍न निर्णयकर्ताओं तक पहुंच बनाई। 

एलजी इलेक्ट्रॉनिक्स इंडिया में होम अप्लायंसेज विभाग के वाइस प्रेसिडेंट विजय बाबू ने कहा कि हमारे दो सबसे लोकप्रिय प्रॉडक्ट्स, रेफ्रिजरेटर और वॉशिंग मशीन को मिली यह पहचान हमें अपने प्रॉडक्ट्स में नए-नए फीचर्स जोड़ने के लिए प्रोत्साहित करेगी। इससे हमें उज्जवल भविष्य के लिए नई रणनीति बनाने की प्रेरणा मिलेगी। उपभोक्ताओं में अपने प्रॉडक्ट्स के लिए भरोसा और विश्वास कायम रखकर हमारा ध्यान पूरी तरह से भारतीय उपभोक्ताओं की जरूरतों को समझने पर है। व्‍हाइट गुड्स निर्माता के तौर पर, हमने अलग-अलग प्रॉडक्ट्स के लिए व्‍यापक प्राइस रेंज के माध्‍यम से, भारतीय बाजार में अपनी निर्माण क्षमता पर फोकस किया है।

टीआरए रिसर्च के सीईओ एन.चंद्रमौलि ने कहा कि हम वॉशिंग मशीन और रेफ्रिजरेटर की दो श्रेणियों को प्रतिष्ठित सम्मान मिलने पर एलजी को बधाई देना चाहते हैं। यह नतीजे 14 शहरों में किए गए राष्ट्रव्यापी सर्वेक्षण पर आधारित थे। इस सर्वे में भारतीय शहरों में इन इलेक्ट्रॉनिक आइटम्स का इस्तेमाल करने वाले उपभोक्ताओं से फीडबैक लिया गया था। भारतीय बाजार में एलजी हमेशा अपने प्रॉडक्ट्स में नई टेक्नोलॉजी के मोर्चे पर सबसे आगे रहा है। क्योंकि एलजी ने अपने प्रॉडक्ट्स में विश्वसनीय सुविधा और स्मार्ट इनोवेशन का वास्तविक और सटीक संतुलन बरकरार रखा है। 

Chandigarh Husband-Wife Duo's Startup Brings International Luxury Footwear for Women at Affordable Prices

By Tricitynews

Chandigarh 12^th Mar, 2020:- A young Chandigarh husband-wife duo Sudeep Bamra and Heena Singh has come up with a unique start-up concept - they have unveiled a trendy luxury footwear label for women -'Dech Barrouci', first brick & mortar store in the Sec 37 D market. 'Dech Barrouci' in Czech, means breathtaking. 

Both Sudeep & Heena wanted to establish a label in the glamour industry, both saw a lot of promise in affordable luxury footwear for women. The duo did a lot of market research for two years and finally ''Dech Barrouci’ was born in 2017 as an online platform. The brand gained immense popularity on the internet and received support from many celebrities due to the beautiful designs and craftsmanship of the footwear. The brand also takes up international shipping of shoes on the basis of orders.

Sudeep said that we are filling the gap in the affordable luxury women footwear segment.  What makes our collection popular is that exclusive designs are available in an affordable price segment of Rs 1800-5000. So a lady can buy luxury footwear at pocket-friendly prices. Our range is very comfortable; tailor-made for party wears up-market and is high on fashion.

Heena Singh took on the charge of celeb tie-ups and marketing, while Sudeep took over the important designing aspect of the footwear and operations.

Heena says, "It is a matter of pride that a Chandigarh based women footwear label has made a mark among celebrities. Our shoes have been worn by actresses like  Alaya Furniturewala who acted opposite Saif Ali Khan in the recent film – Jawaani Jaaneman & TV and film actress Hina Khan who was reality show Bigg Boss 11's( 2017) first runner up. Hina wore Dech Barroucis’ at the International Cannes Film Festival 2019. Not only Hina, the famous singer Neeti Mohan too has donned our shoes. Renowned TV actress Shweta Tiwari has also been wearing the brand."

Added Heena that Back home, Punjabi actress Sara Gurpal also loves to wear 'Dech Barrouci' shoes. What's more, our shoes have been able to penetrate the celeb space at a regional level other than Punjab too.  Megha Dhade, who is a Big Boss Marathi winner, has worn Dech Barroucis' when she visited the Big Boss (National) house during Season 12.

The duo held a special preview for media of their swank store which has a wall dedicated to photographs of celebrities wearing stylish 'Dech Barrouci' shoes.  Footwear genres like high & low heels, sandals, pumps, bellies, flats are available. Another unique footwear genre available is a bevy of beautiful flats for pregnant ladies. There is exclusivity in the collection available at the store. A design range of about 130 shoes has been showcased. Even 20 unique brand new designs of Punjabi Jutties are available. The shoes are trendy, smart, and stylish and color schemes really attractive. 

Sudeep said that our USP is innovation. Other points of difference that 'Dech Barrouci' shoes have vis a vis others are that these are high on quality and the entire material used to make the footwear is from foreign shores.

Sudeep who is a dynamic entrepreneur with sharp business acumen has taken a conscious decision to adopt the modern retail route. He explains the reasons behind the addition of offline business; Sudeep said that the trend is shifting to modern retail from online. Online shopping has always been a stumbling block in footwear due to shoe size etc as in our industry touch and feel is needed during buying. This pivoted us into starting an offline business.

On being asked about the future of modern retail Sudeep said that he strongly feel that modern retail is coming back in vogue and this can be gauged from how big online brands like Lenskart, Healthkart & Nykaa among others have gone offline recently.

Sudeep added that in footwear, nothing goes out of trend. In the upcoming spring-summer season the focus will be on pastel colors in our designer shoes. Our label is known to provide designer women shoes for formal wear -mainly parties and weddings. We are known for high heels in pumps & party shoes. High heels are available for all age groups.

There are plans afoot to bring company-owned outlets of 'Dech Barrouci' in Delhi & Mumbai & in some Punjab cities too.

Sudeep said that our shoes are for the modern woman, are metro style and for all age groups.

Dish TV-d2h Brings the Latest Converged Technology to Homes with a Range of New-Age Products

By Tricitynews

Chandigarh 12^th Mar, 2020:- With an aim to provide world-class TV viewing for its customers,  d2h, a brand of Dish TV India Limited, today launched its new range of ‘Connected Devices’; an internet enabled Android based HD Set Top Box and Voice enabled stick with Alexa built-in. These two launches further strengthen its position as a technology innovator in the DTH industry.

‘d2h stream’, an internet enabled Android based HD Set Top Box runs on the latest Android TV Android TV™ 9.0 OS by Google and is available at a price of INR 3,999 for new subscribers & INR 2,499 for existing subscribers. Apart from live TV channels, it will offer access to the Google Play Store allowing the viewer to download and stream content from OTT platforms. d2h stream will support all popular OTT platforms like Watcho, Amazon Prime Video, Zee5, Voot, ALTBalaji, YouTube and more. The Android based set top box works with any television.

The d2h stream HD Set Top Box comes with built-in Google Assistant, Chromecast and superior Dolby audio, delivering a state-of-the-art, immersive cinematic experience to viewers in the comfort of their living rooms. Viewers can stream content from any device directly to their TV screens without any lag, download thousands of apps and also play games right on their TV sets without needing an additional gaming console. Adding to the seamless experience, d2h stream users can operate and control the device with simple voice commands using the Alexa built in Remote.

‘d2h Magic (voice enabled)’ - the voice enabled kit with a dongle and remote powered by Amazon Alexa is priced at INR 1,199 and available for select d2h subscribers. This kit allows users to access popular OTT Apps and thousands of Alexa skills through their existing set top boxes.

The d2h Magic (voice enabled) with Alexa-powered remote control is a super affordable kit comprising Wi-Fi dongle, a Bluetooth and a sleek Alexa-enabled remote control. With the magic stick voice enabled remote control, subscribers can use voice commands as an intuitive and preferred mode of interaction with the set top box to book cabs, get the latest news, information & recipes, set reminders for their favorite programs, ask for recommendations on trending programs, access their account details, register ‘call me’ requests and discover a vast array of content from movies to music to sports and more. 

To get started, customers will need to set up the kit with their Amazon account. Once set up, customers can simply say - 'Alexa, tell me the news’, ‘Alexa, what’s the cricket score?’ or ‘Alexa, play latest Bollywood songs’, to enjoy a voice-controlled experience.

Commenting on the launch of these new products, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said that our d2h brand has had a 10 year long history of bringing innovation to this country. It brought India’s first 4k set top box and the first ever RF remote to name just two. In keeping with this tradition, we are launching today two devices d2h stream Android Box and d2h Magic stick (voice enabled). These latest convergence technology offerings aim to make our d2h brand the preferred option in every home with an internet connection.

Handwashing Practices Reaches 1,00,000 Madrasa with Dettol Banega Swasth India Paigham-e-Sehat Campaign

By Tricitynews

Chandigarh 12^th Mar, 2020:- Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, after a successful launch of its Dettol Banega Swasth India Handwash Digital Curriculum today announces the second phase of the program in collaboration with the All India Organization of Imams of Mosque. The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program.

According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children less than five years. Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas. With the initiative we aim to create positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two.

The program is aimed at gaining mindshare and turns the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India. It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids. The video-based learning program is available for the children in both Urdu and Hindi. In its second phase, the program will improve knowledge. 

Elated on the launch, Ravi Bhatnagar, Director External Affairs and Partnerships, RB Health India, said that we are proud of the impact created by the initial year of Paigham-e-Sehat in creating knowledge, behavior, attitude and practice of the hygiene and handwashing across Madrasas. This year we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. He strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness (सफाई) and health (सेहत).

Commenting on the development,Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said that education is the catalyst to social change and one of the most critical areas of empowerment for children. We are proud to embark phase II of our partnership for Dettol Banega Swasth India Handwash Digital Curriculum. After witnessing the success from phase I wherein the program effectively impacted lives of 1,00,000 children, we are confident that our collaboration will ensure outreach to many more children resulting in a healthier India.

The ‘Top Thai Brands 2020’ Exhibition inaugurated at Himachal Bhawan

By Tricitynews

Chandigarh 12^th Mar, 2020:- An Exclusive Exhibition on the rich culture, art, cuisines & products of Thailand – ‘Top Thai Brands 2020’ organized by Department of International Trade Promotion (DITP), Ministry of Commerce, Royal Thai Government and supported by Confederation of Indian Industry (CII) was inaugurated today at Himachal Bhawan, Chandigarh and shall be open for visitors till 15 March 2020.  24 distinguished Thai exhibitors will showcase their products during this four-day fair; while repositioning the ‘Brand Thailand’ in India, amidst its local citizens at Chandigarh and adjoining areas. Cultural performances by Thai Artists, Demonstration of Thai Cookery, Tasting of Thai Food & Fruits, Special Buyer-Seller Meetings formed important highlights on the first day of the exhibition.

Mrs Lippi Parida. Author & Creative Artist while addressing the inaugural ceremony of the exhibition, said tghat she encourage the citizens of Tricity to come and explore quality Thai products, right here in Chandigarh. She expressed that she was immensely delighted to see her favorite Thai Brands in Tricity itself and appreciated the efforts taken by DITP and CII to organize the grand show.

Ms Saithong Soiphet, Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy also graced the occasion and said that she is extremely delighted that the exhibition is taking place in Chandigarh once again with a tremendous response from the local citizens. She also mentioned that Thailand values its fruitful trade relations with India and that the exhibition will offer an array of solutions to both consumers and traders under different product portfolios. 

Dr S P S Grewal, Chairman, CII Chandigarh and Ankur Singh Chauhan, Regional Director, CII Northern Region were also present during the occasion and explored the stalls at the show along with other key dignitaries.

The products on display encompassed garments, jewelry, accessories, home decors, jigsaw lamps, textiles, food & beverages, vegetables, bird's nest beverage, nuts & dried fruits. The exhibition also showcased health & beauty products including skin care, hair care, over-the-counter medicines, light laxatives, perfumes, humidifier & essential oils, Thai herbal cosmetics & spa products. Household products such as mango wood kitchenware, tableware, photo frames, wall décors, opal glasses, stainless steel furniture, Thai handicrafts, etc. also formed important segments at the exhibition.

The show not only aims to attract consumers but also intends to assist in shaping B2B interactions, accelerating the commercial momentum, by connecting a variety of stakeholders including traders, manufacturers & distributors from India and Thailand. This exclusive and one of its kind country specific exhibition in the region is being organized to showcase the iconic culture of Thailand and reach out to the local citizenry with an exemplary range of products and services.