By Tricitynews Reporter
Chandigarh
24th May:- TAFE–Tractors and Farm Equipment
Limited, India’s second largest tractor manufacturer, has announced the launch
of ‘JFarm Services App’ – a
mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for
farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota.
Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring
Centers (CHC) operated by tractors and equipment owners directly to farmers who
need farm mechanization services and solutions, thereby facilitating a fair and
transparent rental process while focusing on quality, dependability and timely
delivery. The JFarm Services
App is a stellar example of the Digital India initiative, tailored to benefit the Indian
agricultural landscape. This service by TAFE will foster digital empowerment of
Indian farmers while creating a breed of new rural entrepreneurs and
significant job opportunities. JFarm
Services will also be available to farmers on call through a
dedicated toll-free number 1800-4-200-100.
Out of the 95 CHCs allotted through
subsidy to TAFE, 38 have been identified across six zones in the State
Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.
In November 2016, TAFE inaugurated ‘JFarm Rajasthan’, an advanced
agri-research centre in Bhawanimandi in the Jhalawar district. As a next step,
the launch of the JFarm Services
App along with the identification of these physical CHC franchisees
creates a hub where farmers gain access to specialized equipment and JFarm
Rajasthan’s agri-extension services including modern farm practices, technical
know-how, high-yielding crop varieties, crop protection, organic and
sustainable farming, besides customized and specially designed training
programmes by leading agri-scientists.
JFarm Services the aggregator
platform in its pilot phase has enrolled over 450 Custom Hiring Centres and
suppliers and has connected them to over 25,000 farmers.
Speaking on the app launch, Mallika Srinivasan, Chairman & CEO, TAFE, said that the JFarm Services App
is a milestone in TAFE’s journey of Cultivating the World. With the JFarm
Services mobile app, TAFE aims to empower the farming community by creating a
viable model for the farmers and the Custom Hirers to conduct transactions in a
fair and transparent manner. These initiatives are directed towards building a
sustainable livelihood for farmers, while preparing them to remain
self-sufficient by increasing farm productivity.
T R
Kesavan, President & COO, TAFE, said that as a trusted brand
among the farming community in Rajasthan, TAFE through its JFarm Services
aggregator model, plans to enroll 10,000-15,000 Custom Hiring Centers in the
first two years of operation and positively impact the farming community by
reaching out to 500,000 farmers.