Chandigarh August 18, 2021:- Samsung India announced
the launch of ‘Samsung DOST’ (Digital & Offline Skills Training), a CSR
initiative that aims to make 50,000 youth job-ready for the electronics retail
sector over the next few years. Samsung, India’s largest smartphone and
consumer electronics brand, has partnered with India’s premier skill
development organization, National Skill Development Corporation (NSDC) to
execute the program through its nationwide skills training centers. Samsung
DOST will be the biggest skills training program in the electronics sector.
Samsung has been India’s committed partner for the last 25 years, leading the
consumer electronics and smartphones space with strategic investments in
manufacturing, R&D, retail and community development. Samsung has set up
the world’s largest mobile factory in Noida and is a key player in the
government’s large-scale electronics manufacturing push, which is expected to
create significant number of job opportunities for youth in manufacturing as
well as the retail sector. Considering the potential of employment generation
post skill training, Samsung has signed a Memorandum of Understanding with NSDC
for the ‘Samsung DOST’ program under which youth will receive 200 hours of
blended classroom and online training, followed by five months of on-the-job
training (OJT) at Samsung retail stores, along with a monthly stipend at par
with industry standards. This will help the youth acquire new competencies and
skills needed for jobs in India’s fast growing electronics retail environment.
Ken Kang, President & CEO, Samsung
Southwest Asia said that Samsung has been India’s committed partner over the
last 25 years, and has contributed to people and communities across India
through its citizenship programs. The Samsung DOST program is aligned to the
Government of India’s Skill India initiative and is an embodiment of our vision
of #PoweringDigitalIndia that seeks to empower the next generation of young
India. With this new program, we aim to close the skills and employability gap
among youth in the country, helping them find jobs in the fast growing
electronics retail sector. The participants will be trained at various training
centers accredited and approved by NSDC. The training will be in accordance to
the National Skill Qualification Framework, which is aligned to industry needs,
and will include skill sets such as customer engagement, managing sales
counter, handling customer queries, product demonstration & selling skills
and several other soft skills, including post-Covid etiquettes, preparing them
for a career in electronics retail. During the OJT, participants will be made
familiar with the functioning of electronics retail stores through live
demonstrations, role play techniques and hands-on training. The participants for
the program will be youth who have completed school education and will be
mobilized through NSDC’s approved training partners at 120 centers across
India. The assessments and certification of the participants will be done by
the Telecom Sector Skill Council (TSSC) after the participants complete their
OJT.
