By Tricitynews Reporter
Ludhiana 12th September:- India’s
homegrown and men’s lifestyle brand Grasim, part of GBTL Limited, today
launched its Festive Collection 2017.
The conference was presided over by
S. Krishnamoorthy (MD, GBTL) and Manish Shukla (Head OTC -
Sales & Marketing). It was attended by key
channel partners lead by Hans Raj Gautam (Agent) and Rakesh Jain (Dealer M/s
Jain Brother Pvt. Ltd.).
S
Krishnamoorthy, Managing Director of GBTL said that Grasim from GBTL is proud
in launching their new festive collection from Ludhiana, Grasim's favourite
center. The new collection with its contemporary look and fashion content is
tailor made to the taste of the consumers who always expect innovations from
Grasim. The company has lined up very aggressive plans for growth in the over
the counter Domestic market both in product offering which will extend to fine
cotton suiting and shirtings too and in Pan india Brand building.
Rakesh Jain of Jain Brothers Pvt Ltd
and Hans Raj Gautam of Shri Sai Agencies said that we are very excited to have
such kind of event organized in our city. We are also thankful to S. Krishnamoorthy
for joining us.
The GBTL senior management shared at
the conference aggressive expansion plans that the company has chalked out for
brand Grasim in the days to come. Given GBTL’s clear focus on
accelerating growth in the core textiles business, the
company is launching a slew of major growth initiatives in
the coming season. Brand
Grasim’s product portfolio will be significantly enhanced through the addition
of vastly superior selection of fabrics i.e. TR, Polywool, Cotton (suiting as
well as shirting). Further brand’s pan-India distribution network will be
strengthened to make it even more robust.
The
Festive Collection boasted of the much awaited collections namely Neo Wool (Unique
selection of exclusively styled fabrics that look and feel like
wool. The collection has been developed to be suitable for
just about all weather
conditions.), Anti
Crush (Superior range of fabrics having
wrinkle free properties allowing it to retain its shape and look presentable at
all times without
having to worry about wrinkles. Not only is the fabric easy to
maintain, it is incredibly comfortable.), Twisters (Superb selection of luxurious fabrics possessing
great bounce and designed to complement all occasions. The
collection evokes a distinguished elegance and is uniquely
pleasant to the touch.)and Suprenno (Italian
fashion fabrics available in a
variety of fabulous colors and contemporary designs. The collection provides
exceptional coolness while being extra smooth.)
For brand Grasim Punjab market
continues to be a focus market. Due to its fast evolving consumer tastes
and preferences, the state is a trendsetter in terms of setting cutting-edge
style and fashion trends. Popular Grasim Collections namely Fashion Avenue and Orlando have been specially
crafted keeping in mind the preferences of consumers of Punjab.
In line with the corporate
philosophy, Grasim Suiting has always been on the forefront in terms of
providing quality fabrics which are technically superior and designed around
consumer preferences. Past innovative product offerings like Ice Touch (fabric which keeps
body temperature 5 degrees cooler), Shining Star (fashion collection inspired by the
quintessential Italian style), Stylus (highly
soft and smooth fabric) and Velino (finest
collection of international fabrics with extra lustre) are the timeless
favourites of consumer.
Grasim’s latest collections launched
today, as part of the Festive Collection 2017, is the outcome of fostering a
core culture of innovation, meticulous
research and development and a commitment to live up to consumer
expectations. The latest collections launched at the conference were much
appreciated by the channel partners.
Backed by a strong brand Grasim and a
deep understanding of evolving consumer needs, GBTL’s long-term growth
prospects remain strong given company’s strong ambitions to set
unprecedented benchmarks for the industry and gain market leadership
position.