By Tricitynews Reporter
Chandigarh
02nd August:- He
is Dev Burman – Recluse.
Curious. And, a deductive genius. His inquisitive mind pries itself into
unsolved mysteries, analysing situations and almost instantaneously decoding
even the most vexing puzzles. Committed to offering distinctive content with
widespread appeal, COLORS strengthens
its weekend offerings with Dev:
Most-wanted Detective or Wanted Criminal. Showcasing stories
inspired from true life events, this fictionalized investigative thriller
plunges viewers into the world of Dev Burman - a mystery solver who is an enigma
in himself. The 26 episodes, multi-layered series with its intricate,
nail-biting plots will make you feel the emotions and anxiety that shroud Dev.
While Ashish Chowdhry steps into
the titular role, the show will also feature actors Sumona Chakravarti, Puja Banerjee and Amit Dolawat as pivotal
characters.
To introduce
Chandigarh to the show and highlight the fast-paced narrative, actors Ashish
Chowdhry, Sumona Chakravarti and Puja Banerjee visited the city today. Produced by Peninsula Productions, Dev’s anthology
of adventures will premiere on 5th August
2017 and air every Saturday and Sunday at 10:00
PM on COLORS.
Dev:
Most-wanted Detective or Wanted Criminal places detective Dev Burman in the middle of emotional
upheavals and covert circumstances. Fighting inner-demons borne out of his
wife Mahek’s (Puja Banerjee) untimely
demise, Dev is living
as a recluse with a cat Madhubala whom
his wife had rescued from under his car. He works closely with Inspector Narvekar (Amit Dolawat) who
is convinced that Dev is
the mastermind behind his wife’s death. As he struggles to return to
normalcy, Devfosters a
strong bond with his landlady
Zohra Aapa (Joyshree Arora) as she cares for him, almost like a
mother. But, it is his encounter with fiery Meera Banerjee (Sumona Chakravarti) which forces him to look
at life anew, exploring many untapped emotions; their push and pull antagonism
making for appealing entertainment avenues.
Essaying the title role, actor Ashish Chowdhry aka Dev Burman said
that Dev is, by far, the most exceptional character that he has come across.
He’s sharp, quick-witted and blatant, rude yet emotional, outspoken yet
mysterious; bringing a unique perspective to his personality and every
challenge he faces. But he’s also your typical man in some ways. He has loved
and lost, and lives in the shadow of his past. It’s the varied layers to his
personality which attracted me to the show. He is really excited to be in
Chandigarh today as he starts his new innings on television. The city has
always been welcoming and he is looking forward to interacting with his fans
and well-wishers.
Adding further, actor Puja Banerjee aka Mahek that as Dev’s
wife, Mahek will fill his life with many colours; she is his one great love.
But her death takes a toll on Dev’s life and thought process; it makes him dark
and sarcastic. She is truly overwhelmed by Chandigarh’s warmth and culture.
Today, she is especially looking forward to interacting with our loving fans
and sharing our experiences with them.
Actor Sumona Chakravarti aka Meera said that Dev’s
apprentice-cum-confidant, Meera is a professional psychic with the ability to
converse with dead people. She is a strong single mother, who has left behind
the horrors of her failed marriage to create a better life for herself. This is
her second visit in Chandigarh and she is looking forward to having a wonderful
time here. She hope that she get a chance to taste all the yummy food that
Chandigarh is famous for and pack some for her family as well.
Along with Ashish Chowdhry as the titular character, Dev: Most-wanted Detective or Wanted Criminal will
feature an ensemble cast including actors Puja Banerjee as Mahek Bhasin Burman, Sumona Chakravarti as Meera
Banerjee, Amit Dolawat as Inspector Amod Narvekar, and Joyshree Arora as Zohra Appa amongst
many others.
To promote Dev, COLORS has devised a 360-degree integrated marketing campaign
involving ATL and BTL activities involving mediums such as print, television,
cinema, radio, OOH, etc. An elaborate digital plan has also been designed which
increases direct audience engagement on social media platforms like Facebook,
Twitter and Instagram amongst others.