By Tricitynews
Chandigarh 05th
Aug:- IN10 Media,
a network with diverse offerings in the media and entertainment sector,
including EPIC TV, Docu Bay, EPIC On, and Juggernaut Productions,
announced the successful airing of its latest venture – ShowBox - ayouth centric, 24 hour music channel, that
offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian
languages.
In line
with its brand proposition of 'Apna
Music Apna Swag',that resonates with the idea of celebrating India’s ‘Desi Swag’; ShowBox aims to reinvigorate
the current music scenario with a range of innovative programming, along
with providing a platform for local music and independent musicians.Available on
all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it
offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian
languages.
Commenting
on the vision for ShowBox, Aditya
Pittie, Managing Director, IN10 Media said that the demand for differentiated content in
every genre and platform in the country has exploded and we are confident that
the content-centric approach to music, and music entertainment designed by
Rajiee and her team, will create new milestones.
Speaking
about the unique offerings of the channel, Rajiee M Shinde, CEO, ShowBox said that ShowBox has been designed to cater to the
evolving and versatile choices of the audience. Taking into consideration the
diversified interest, it was imperative to provide a unified platform that does
not just address the musical needs of the youth, but also help them showcase
their talent.
Approaching
music and music entertainment holistically, ShowBox has lined up a formidable
slate of original programming. The Projection Room’ hosted by renowned
film critic Mayank Shekhar and Nitesh Singh will review new films, songs, and
shows in Hindi, Marathi, Punjabi, and English; ‘Swag In The City’, a musical chat show
hosted by television personality and comedian Suresh Menon; ‘Music Box Office’,
a half hour weekly show in which the host will review the music videos, albums,
film songs released in the week; ‘Super hits With Drama.
Queen Swati’, featuring compilation of super-hit songs anchored by
popular Red FM 93.5 RJSwati; and‘Swag Star’, a chat show featuring
celebrities from the nation discussing their latest projects. The channel will
also feature a daily, and a weekly 30 minute show titled ‘The Entertainment
Show’, and ‘The Weekend Show’respectively, giving updates on the
entertainment industry and latest releases of the week.
