By Tricitynews
New Delhi 18th Mar, 2019:- Amway India, the country’s largest direct selling FMCG company, has
launched #EatHardEatSmart campaign to
promote and support the benefits of balanced nutritional intake for a healthy
lifestyle.
Based on the concept of right and optimum nutrition, the
#EatHardEatSmart campaign focuses on addressing the nutritional gaps that may
arise since the regular diet may not be a balanced one. The resulting shortage
in required amount of daily nutrition by the body can be managed through
appropriate supplementation.
Owing to changes in lifestyle and eating habits over the past few years,
the nutritional gap has widened which might adversely affect the health and
wellbeing of people. In line with its philosophy of helping people live better
lives, Amway is strengthening its efforts to create awareness regarding proper
nutritional intake and its positive impact on leading a healthy lifestyle. As a
part of the #EatHardEatSmart campaign, the company will be launching a series
of initiatives to further educate Amway direct sellers and consumers on the
need of the daily requirement of nutrition in their regular diet.
Launching the campaign, Sundip
Shah, Chief Marketing Office, Amway India, said that eating a healthy
and balanced diet every day is key to optimal health. However, considering the realities of today’s fast paced life and
the irregular eating habits that have impacted the nutritional intake among
Indians, He added that he believes nutritional supplements along with regular
diets can go a long way in improving the health of our nation. According
to various researches done over the years, 9 out of 10 Indians are protein
deficient in their diets. Your regular diet may not contain the adequate amount
of nutrition required daily. With this campaign, we
are creating awareness on the importance of protein, essential nutrients,
vitamins, minerals and omega-3 in regular diet. He shared further
that Amway has been leading not only the protein dietary supplement segment but
also the vitamin and dietary supplements market in India.
Commenting on the campaign, Ajay
Khanna, Category Head, Nutrition and Wellness, Amway India, said that at
Amway, we believe in promoting good health and wellness for all. A nutritious,
healthy and balanced diet along with physical activity is the foundation of
good health. We are excited to launch #EatHardEatSmart campaign which creates awareness
on the importance of protein, essential nutrients vitamins, minerals and omega
-3 in your regular diet. The initiative is also aligned with our continued
focus on enhancing the lives of our consumers.
Offering protein, essential vitamins and minerals, Amway’s Nutrilite has
a strong legacy of more than 80 years of pioneering and perfecting the approach
to supplementation. Nutrilite is the world's No. 1 selling
vitamins and dietary supplements brand [2]. Amway has signed Farhan Akhtar as
the brand ambassador for the Nutrilite range in India to further promote the
brand.
