By Tricitynewsline
Chandigarh Jan.
07, 2021:- Building
on the proposition to bring families closer by encouraging playful
connections, OREO, the
world's No.1 and India’s favourite cookie brand, is further fortifying its
promise of infusing a dose of fun in everyone’s life with its latest
campaign #OreoPlayPledge.
With this campaign, the brand is putting its purpose into action and inspiring
people to snooze away from their busy lifestyles and take a pledge to create
and cherish the much-needed moments of fun with their loved ones. This
sentiment will be brought alive by the much-loved father-daughter duo – former
team India Cricket captain, MS
Dhoni and his daughter, Ziva Dhoni, offering Oreo fanatics a glimpse of their playful
connection on-screen.
Commenting on
the campaign, Sudhanshu Nagpal,
Associate Director – Marketing (Biscuits), Mondelez India, said that as
one of the country’s most loved brands, Oreo has always strived to spark
playfulness and inspire connection moments in our consumer's lives. However, in
current times, amidst blurring lines between personal and professional life,
carving out valuable family connection moments has come to assume even more
importance. So, as we wrap up what was a tough year, and enter 2021 with much
anticipation, we are launching this new campaign called #OreoPlayPledge in
month of January. Oreo's endeavour through this campaign will be to infuse
positivity and inspire our consumers to create more play-connect time with
their loved ones in times ahead. We are also bringing MS Dhoni and Ziva on
board as Oreo brand ambassadors for this campaign. Given their loving
relationship & playful chemistry, we believe the duo will be Oreo's best
partners to bring this campaign alive and inspire our audiences to join the
bandwagon of Oreo playful pledges.
Sharing his
experience, MS Dhoni said that shooting
with Ziva for the first time was a delightful experience for him. It was fun to
share our playful moments on screen with Oreo, our favourite cookie. Ziva &
he had a great time on the set for the new campaign, #OreoPlayPledge which has
a beautiful message. It inspires you to make a commitment to take out time to
connect playfully with your family. This is a challenge he has personally faced
as a parent too and it feels great to be associated with Oreo to spark a
positive change with the power of playfulness.
The new
TVC, conceptualised by Publicis Group for Mondelez India, showcases MS Dhoni
and Ziva Dhoni on a bright Sunday morning, baking a cake for Ziva’s mom.
However, this task comes with a twist! For every Oreo cookie they place as
garnish on the cake, they take a pledge to spend more time with each other. The
funny and mischievous conversation and playtime between Dhoni and Ziva ends
with a sweet ‘Twist, Lick, Dunk’ moment reiterating the thought that ‘The more we stay playful, the more we
connect’, and inspiring people to share their playful pledge on www.OreoPlayPledge.com.
Rajdeepak Das, Managing Director -India and Chief
Creative Officer - South Asia, Leo Burnett, and Mark McDonald, Executive Vice
President and Head of Creative, Digitas India, explain
how the gruelling lockdown and all the anxiety makes reconnecting with our
loved ones more important than ever. He added that play is the universal
language of connecting with one another. So, as we step into a new year, our
campaign encourages everyone to take the 'Play Pledge' with Oreo.
