By Tricitynews Reporter
Chandigarh
03rd October:- Luis Fonsi and Daddy Yankee’s Spanglish summer single Despacito featuring
Justin Bieber has broken all streaming records on Wynk Music. Notably, ever
since its launch in late April, the Song has been played over 50MN times and
downloaded by over 3MN users on the app. Within days of its launch, it
became the most searched for track on the music streaming app and has stayed on
the No.1 spot since. The racy single which rocked the global music charts, has
left behind some of 2017’s biggest Bollywood and international hits in becoming
a fan favorite in India as well.
Sharing his excitement, Devraj Sanyal, Managing Director and CEO, Universal Music Group, India
and South Asia added that despacito is by far the most streamed
International song in India. Competition notwithstanding, it has even out
performed Bollywood songs across platforms and continues to build strong! The
phenomenal numbers on WYNK speak for itself as the song continues to break
several records in India! It’s a clear sign-of-the-time where International
music is making a huge head way into our territory and we at UMG India are
proud to be leading this movement. With a stellar line up of new and exciting
International music currently in play from UMG–Taylor Swift, Justin
Bieber/BloodPop, Maroon 5, U2, Sam Smith, J Balvin, Avicii, to name a few - we
are confident that this skew of International music consumption will continue
to see an upswing.
Greater exposure to global popular
culture is driving up the demand for International music among Indian
listeners. The phenomena is not limited to metros either, as English music
consumption has spiked in non-metro, tier 2 cites as well. This is partially
driven by music streaming apps such as Wynk that allow listeners to discover
new music by top international artists for free.
Kartik Sheth, CEO Wynk, explained that through our partnerships with international music
labels, we have created a viable platform for Indian millennials to discover
and enjoy the music their western counterparts are listening to. That’s why,
today International music makes up more than 26% of overall song plays on Wynk
Music, with top international tracks competing head-to-head with Bollywood
hits. As a result, while Bollywood still rules the roost, English music streams
have grown manifold on the app, with Pop & EDM being one of the most
popular genres.