Mohali 03rd July:- B Natural Juices & Beverages from ITC Foods, after moving away from ‘Concentrate Juices’ and shifting its entire portfolio to ‘Not From Concentrate’ variants, has now vowed to break records on fitness goals. The brand brought people together from the state of Punjab and the union territory of Chandigarh at Niper Auditorium, Mohali for a Guinness World Records® title for ‘the Most people performing jump squats’ in a minute with 572 girls breaking the existing record of 497 achieved by Dubai Fitness Challenge (UAE) in Dubai, last year. The achievement is also testimony to B Natural’s core philosophy of breaking barriers across all spheres of life.
The Guinness World Records® challenge was led by Harmanpreet Kaur, DSP of Punjab Police & Vice-Captain of India Women's National Cricket Team, in the presence of Sanjay Singal, Chief Operating Officer-Dairy and Beverages, ITC Ltd.
The record breaking challenge is part of a larger campaign B Natural Harman XI-Sacche Hunar Di Khoj, launched by B Natural and led by Harmanpreet Kaur, who is considered a harbinger of change. The campaign encourages girls in Punjab & Chandigarh to break barriers and achieve greater heights by nurturing their talent and dedication.
Talking about the initiative, Sanjay Singal, Chief Operating Officer-Dairy and Beverages, ITC Ltd. said that B Natural is an honest and transparent brand that strives to challenge the status quo. B Natural Harman XI is a platform to encourage and boost the talents of young girls of Punjab. We are delighted that we have set the ground for this campaign by breaking a world record and hope to break many more barriers through our innovative initiatives and campaigns.
He further added that we needed an icon who truly embodies the essence of this worthy initiative and are happy to have Harmanpreet Kaur champion this cause for B Natural. She is already a huge inspiration for many young girls and we are confident that with her support, many girls in Punjab will be able to accomplish their dreams and desires with the “B Natural Harman XI” campaign.
On expressing her excitement, Harmanpreet Kaur said that she is very happy and proud to be associated with B Natural for this campaign and thrilled about having broken barriers to achieve a Guinness World Records® with many girls like her from Punjab and Chandigarh. She have been blessed to have her family’s support in fulfilling her dreams. There could be no better way for her to extend the same support to all the girls back home. She is looking forward to bringing a change that will boost the confidence of many young girls and help us progress together as a nation. Guinness World Records® is an achievement and she is extremely pleased to be present here today to be a part of this momentous occasion.
B Natural Harman XI – Saache Hunar Di Khoj will see girls in the age group of 10 to 17 years showcase their talent through 11 activities spread across 3 categories – Sports, Knowledge and Arts. The three-months long contest will invite girls across Jalandhar, Ludhiana, Amritsar, Chandigarh, Bathinda and Patiala to participate in the contest. There will be 1 winner for each activity per city, which makes 66 finalists qualifying for the Grand Finale.
Apart from a possibility to meet Harmanpreet, the finale winners of ‘Harman XI’, will be featured on a special edition B Natural ‘Not From Concentrate’ pack, which will be made available across Punjab and Chandigarh. The girls will also be featured in the brand’s print, radio and digital ads which will be carried across the 6 cities. These mediums will help take their stories to many more girls who can also fulfil their aspirations by boosting their hidden talent.
A panel of esteemed jury including Harmanpreet Kaur along with other industry experts will judge this first-of-its-kind campaign contest and announce the winners at the finale event to be held in August.