By
Tricitynews
Mohali 03rd July:- B Natural
Juices & Beverages from ITC Foods, after moving away from ‘Concentrate
Juices’ and shifting its entire portfolio to ‘Not From Concentrate’ variants,
has now vowed to break records on fitness goals. The brand brought people
together from the state of Punjab and the union territory of Chandigarh at
Niper Auditorium, Mohali for a Guinness World Records® title for ‘the Most people performing jump
squats’ in a minute with 572 girls breaking the
existing record of 497 achieved by Dubai Fitness Challenge (UAE) in Dubai, last
year. The achievement is also testimony to B Natural’s core philosophy of
breaking barriers across all spheres of life.
The Guinness World Records® challenge was
led by Harmanpreet Kaur, DSP
of Punjab Police & Vice-Captain of India Women's National Cricket
Team, in the presence of Sanjay Singal, Chief Operating
Officer-Dairy and Beverages, ITC Ltd.
The record
breaking challenge is part of a larger campaign B Natural Harman XI-Sacche
Hunar Di Khoj, launched by B Natural and led by Harmanpreet Kaur, who is
considered a
harbinger of change. The campaign encourages girls in Punjab &
Chandigarh to break barriers and achieve greater heights by nurturing their talent
and dedication.
Talking about
the initiative, Sanjay Singal, Chief Operating Officer-Dairy and
Beverages, ITC Ltd. said
that B Natural is an honest and
transparent brand that strives to challenge the status quo. B Natural Harman XI
is a platform to encourage and boost the talents of young girls of Punjab. We
are delighted that we have set the ground for this campaign by breaking a world
record and hope to break many more barriers through our innovative initiatives
and campaigns.
He
further added that we needed an
icon who truly embodies the essence of this worthy initiative and are happy to
have Harmanpreet Kaur champion this cause for B Natural. She is already a huge
inspiration for many young girls and we are confident that with her support,
many girls in Punjab will be able to accomplish their dreams and desires with
the “B Natural Harman XI” campaign.
On
expressing her excitement, Harmanpreet Kaur said that she is very happy and proud to be associated with B
Natural for this campaign and thrilled about having broken barriers to achieve a Guinness World Records® with many girls like her from Punjab and Chandigarh. She have
been blessed to have her family’s support in fulfilling her dreams. There could
be no better way for her to extend the same support to all the girls back home.
She is looking forward to bringing a change that will boost the confidence of
many young girls and help us progress together as a nation. Guinness World Records® is an
achievement and she is extremely pleased to be present here today to be a part
of this momentous occasion.
B Natural
Harman XI – Saache Hunar Di Khoj will see girls in the age group of 10 to
17 years showcase their talent through 11 activities spread across
3 categories – Sports, Knowledge and Arts. The three-months long
contest will invite girls across Jalandhar, Ludhiana, Amritsar, Chandigarh,
Bathinda and Patiala to participate in the contest. There will be 1 winner for
each activity per city, which makes 66 finalists qualifying for the Grand
Finale.
Apart from a
possibility to meet Harmanpreet, the finale winners of ‘Harman XI’, will be
featured on a special edition B Natural ‘Not From Concentrate’ pack, which will
be made available across Punjab and Chandigarh. The girls will also be
featured in the brand’s print, radio and digital ads which will be carried
across the 6 cities. These mediums will help take their stories to many more
girls who can also fulfil their aspirations by boosting their hidden
talent.
A
panel of esteemed jury including Harmanpreet Kaur along with other industry
experts will judge this first-of-its-kind campaign contest and announce the
winners at the finale event to be held in August.
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