By Tricitynews Reporter
Chandigarh
01st June:- Punjab Dairy Development
Board in collaboration with Indian Dairy Association (North Zone) Punjab
Chapter and Milkfed Punjab celebrated World Milk Day with a great fervor and
enthusiasm at Livestock Complex, Sector 68, Mohali. The celebration was a
multifaceted activity. On this occasion a seminar on the topic of "Milk for Health and Prosperity" was
organized. The District level winners of the essay competition conducted by the
Board on the same topic throughout the Senior Secondary schools of the State
were awarded cash prizes. It was indeed a grand function in which Manjit Singh
Brar, Managing Director, Milkfed Punjab was the Chief Guest. Indian Dairy
Association North Zone was represented by its Vice Chairman Dr. G.R. Patil and Dr.
R.K. Malik, Executive Editor, Indian Journal of Dairy Science.
Delivering his key note
address M.S. Brar referred to the historical background of the state where milk
production and consumption has always been a way of life. That's why, he said,
Punjab was producing 8% of country's total milk with only 2% of milch animals.
He emphasized upon the students to consume more milk and milk products as it
was very important for their growth and fitness required to meet the challenges
of highly competitive world. Dispelling the myths about the harms of milk fat,
he referred to the recent issue of Time Magazine wherein an American research
has stressed the need to consume more butter for better health. Talking about
the product range offered by Milkfed he told that they were trying to
understand the needs of the people and produce products to meet those needs. He
counted a number of new milk products already introduced and in the pipeline.
He also told that Milkfed has introduced small packs of lassi and milk with a
large variety of flavors at very competitive prices. He told the students
that Dairying offers large scale career options and emphasized upon them
to take up dairy science courses whole heartedly so that good talent is
available in this field for employment. He shared his experience that milkfed
has been continuously going for campus recruitment but have not been getting
adequate talent. He told that such recruitments will continue every year not
only by milkfed but by other players also which is a healthy sign for future
dairy scientists/technocrats.
Dr. G.R. Patil,Vice
Chairman Indian Dairy Association North Zone spoke about the importance of
World Milk Day and he congratulated Punjab Chapter of Indian Dairy Association
for having organized this function. He appreciated the efforts as this type of
activity goes a long way in developing dairy sector. He told that
involving young students on such occasion fulfils a variety of purposes. On one
side, awareness level of students increases and they get motivated to consume
more milk and to take up dairy science courses. He wished that such programmes
should be continued more vigorously.
Inderjit Singh, Director
Dairy Punjab and Chairman, Indian Dairy Association (NZ) Punjab Chapter extended
warm welcome to the chief guest, dignitaries, Technical speakers, students,
their parents and teachers, Departmental functionaries and the members of the
press and media. He explained the background of the function, history of the
World Milk Day and the purpose of this activity. He made it clear that students
are the future of the society and their physical and mental health is of prime
importance. Leaving the minute nitty-gritty of nutritional goodness of
milk to the technical speakers, he emphasized upon the students to consume more
milk and milk products as it was essential for their growing mind and body. He
told that essay competition and prize distribution function has become a
regular feature for last 4-5 years. From last year, Milkfed Punjab has been
sponsoring the event. He appreciated the cooperation extended by Milkfed Punjab
and conveyed his gratitude to the Managing Director.
Dr. Nitika Goyal,
Assistant Professor, College of Dairy Science and Technology, GADVASU, Ludhiana
made a detailed and illustrative presentation explaining the constituents of
milk and the utility of each of them for the human health. Dr. P.K. Singh,
Assistant Professor, College of Dairy Science and Technology, GADVASU, Ludhiana
presented a detailed account of quality of milk, identification of natural milk
and adulterated milk.
Dr. Inderpreet Kolar,
Assistant Professor, College of Dairy Science and Technology, GADVASU, Ludhiana
made a very lively presentation on the career options available in
dairying.
