Wednesday 27 January 2021

Digital Refresh Networks Wins Mandate for Morton

Tricitynews Reporter

Mumbai, Jan. 23, 2021:- Digital Refresh Networks (DRN) wins mandate for Morton, a Allahabad Canning Company that was established in 1959 by one of the largest and dynamic industrial groups of ‘K.K.Birla’. Being one of the largest suppliers to the Defence Forces, and having a respectable presence in the institutions like 5-star hotels, clubs etc, Morton is all set to re-introduce their B2C services by enhancing their digital approach and engagements to the right target audience.

In order to widen the digital scope, the brand is now associated with one of the integrated creative and digital marketing solutions, Digital Refresh Networks (DRN). The mandate for DRN entails managing the brand's overall web presence, their social media handles and offering E-commerce solutions in order to build and raise the business.

On the appointment, Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks said that it is a proud moment for us to be associated with Morton at the time of their biggest announcement as they are going to the B2C market with a refreshed corporate and brand identity. As we truly stand by our digital first upbringing, this is an opportunity for us to leverage the brand across the digital platforms and assist them achieve the business objectives. It will definitely be an interesting journey for us.

On the association, C Venugopal, CMO said that we are excited to have Digital Refresh Networks on board. Now that we take a step ahead by introducing the brand to the consumers, we are sure that this collaboration will further enable in successfully crafting the brand and building the business together.

 

City Beautiful Celebrates 72nd Republic Day with Pride and Patriotism

Tricitynews Reporter

Chandigarh Jan. 23, 2021:- The patriotic fervour warmed up the cold winter morning in Chandigarh today as officers & officials of Chandigarh Administration, citizens of Chandigarh enthusiastically gathered at Parade Ground, sector-17, Chandigarh to celebrate Republic Day 2021. Manoj Parida, Adviser to the Administrator, U.T Chandigarh was the chief guest of the occasion. The Adviser to the Administrator first laid a wreath at the War Memorial at Bougainvillea Garden, in memory of all members of the armed forces who gave up their life for the country. From there, Manoj Parida reached the main venue of the Republic Day function, where he unfurled the National Flag and inspected the Guard of Honour. This was followed by a March Past by various contingents of Police participating in the Republic Day Parade. 

Manoj Parida then addressed the audience with Republic Day wishes and highlighting the latest initiatives and achievements of Chandigarh Administration namely set up of  ten vaccination centres and administered vaccines on the priority basis to the healthcare workers and the frontline workers in the first phase, Chandigarh being first among all the States/UTs in the Country to implement the Affordable Rental Housing Complexes (ARHCs) Scheme and in a record period of 8 weeks allotted 1703 flats to beneficiaries thereby meeting the target by 80%, launch of Pashu Kisan Credit Card Scheme”-562 beneficiaries have been identified , Construction of four new Government school buildings   which will be made functional from the next academic session 2021-22, Public Bike-Sharing project initiated, work of augmentation of water storage capacity in water works Sector – 39 has commenced, A New (24 hours operational) Petrol Pump has been set up at Raipur Kalan, Phase-III, Industrial Area in collaboration with Indian Oil Corporation.New projects like Mother & Child Care Centre at Sector-32, CTU Bus Depot-cum-Workshop in Raipur Kalan, Research Scholar Hostel at Punjab Engineering College, Subway between PGI and Punjab University, are coming up soon in his speech.

After this, the Chief Guest gave commendation certificates to 24 awardees who have rendered their outstanding services in the field of Public Service, Art and Culture, Sports and Social Services. Along with this, 10 Police personnel were also conferred Administrator's Police Medal for their distinguished and meritorious services and 2 Police personnel also awarded with President Medal. The Adviser to the Administrator also met the Freedom Fighters who were present at the Parade Ground to witness the Republic Day 2021 celebrations.  

This was followed by a vibrant parade comprising tableaux from different departments emphasizing on social messages and development. The Chief Guest awarded Civil Defence and Red Indian Cross Society(Theme-Covod-19 Activities Disaster Management & Dead Body Management) bagged first position , School Education Department(Theme-COVID-19) came second and Govt. College of Art(Theme-Inspired by Nature, Aspiring for Future) got the third place .

Further, The  Chief Guest awarded the best contingents of the Parade. The C.R.P.F received the overall best award in the parade. In Military Force and Police category, the first prize was bagged by C.R.P.F., whereas Chandigarh Police FEMALE- 1 got second position and Punjab Police Armed came third. In NCC contingents,  Army, Naval , Airforce  bagged the first place.  

The celebrations in the honour of the date when the Constitution of India came into effect concluded with the National Anthem. Among others present during the function were Arun Kumar Gupta, Principal Home Secretary, Sanjay Beniwal, DGP, Chandigarh Police, Mandip Singh Brar, Deputy Commissioner, Kamal Kishore Yadav, Municipal Commissioner, Chandigarh, and other senior officials of Chandigarh Administration and Police along with the residents of the city beautiful.

Anand Mahindra among Global Business Leaders to Support ESG Convergence

Tricitynews Reporter

Chandigarh Jan. 23, 2021:- Along with a growing coalition of  business leaders across industries, Mahindra Group announced its commitment to implement the Stakeholder Capitalism Metrics. These are a set of environmental, social and governance (ESG) metrics and disclosures released by the World Economic Forum (WEF) and its International Business Council (IBC) that measure the long-term enterprise value creation for all stakeholders.

Of the commitment, Anand Mahindra, Chairman, Mahindra Group, said that purpose driven businesses are likely to be more resilient than those that do not embrace people and planet. Investors recognize that. We support World Economic Forum’s effort to standardize reporting through the development of comprehensive ESG metrics and believe that this will be a step forward for a sustainable world.

The Stakeholder Capitalism Metrics, drawn from existing voluntary standards, offer a core set of 21 universal, comparable disclosures focused on people, planet, prosperity and principles of governance that are considered most critical for business, society and the planet. They strengthen the ability of companies and investors to benchmark progress on sustainability matters, thereby improving decision-making and enhancing transparency and accountability regarding the shared and sustainable value companies create.  These leaders and their organizations, including Mahindra, Dow, Unilever, NestlĂ© and Sony have committed to: 

1. Reflect the core metrics in their reporting to investors and other stakeholders (e.g. annual report, sustainability report, proxy statements, or other materials) by reporting on the metrics most relevant to their business or briefly explaining why a different approach is more appropriate 

2. Publicly support this work and encourage their business partners to do so  

3. Promote the further convergence of existing ESG standards, frameworks and principles to support progress towards a globally accepted solution for non-financial reporting on common ESG metrics   

In making these commitments, business leaders are signalling that ESG factors are increasingly critical to the success and long-term viability of all businesses. This clearly represents the intent from leading global companies to integrate sustainability into their core strategy, operations and corporate disclosures. 

Klaus Schwab, Founder and Executive Chairman, World Economic Forum said that stakeholder capitalism becomes now really mainstream. The public commitments from companies to report not only on financial matters but also their ESG impacts are an important step towards a global economy that works for progress, people and the planet.

Intentionally built around existing standards - CDP, the Climate Disclosure Standards Board (CDSB), the Global Reporting Initiative (GRI), the International Integrated Reporting Council (IIRC) and the Sustainability Accounting Standards Board (SASB),  these metrics include themes like quality of governing body, stakeholder engagement, ethical behavior and risk & opportunity oversight. By adopting and reporting onthese metrics and disclosures, the business community will continue to catalyze greater cooperation and alignment among existing standards and encourage progress on the development of a systemic, globally accepted set of common standards for reporting on sustainability performance. 

Mahindra Group has been publishing Sustainability Reports based on Global Reporting Initiative (GRI) framework, considered the gold standard globally on reporting, for the last twelve years. Mahindra & Mahindra has been publishing Integrated Report on the International <IR> Framework for the last three years. These are globally multi award- winning reports.

24x7 Medical Helpline for Senior Citizens Launched at Max

Tricitynews Reporter

Chandigarh Jan. 23, 2021:- To mark 72nd Republic day, Max Hospital, Mohali has announced the launch of a 24x7 helpline 9872715522 for assistance of senior citizens in need of medical help on Tuesday. 

Vivan Singh Gill, VP operations said that the helpline would help to avoid the inconvenience of long queues for complete medical requirements. Moreover Covid-19 induced precautionary measures have left the senior citizens bound indoors and hence they are facing many psychological issues. We will also be providing free home delivery of medicines, sample collections from home, and ambulance rescue calls, thereby catering to a range of their needs.

Meanwhile during the occasion, Max also organised a free health check-up camp for senior citizens where free consultations were given on orthopaedics, urology, gynaecology, and internal medicine.

Dr. Sachin Pandove, associate director of internal medicine at Max also addressed a talk on ‘ageing and medical science’.