Tricitynews Reporter
Mumbai, Jan. 23, 2021:- Digital Refresh Networks (DRN) wins mandate for
Morton, a Allahabad Canning Company that was established in 1959 by one of the
largest and dynamic industrial groups of ‘K.K.Birla’. Being one of the largest
suppliers to the Defence Forces, and having a respectable presence in the
institutions like 5-star hotels, clubs etc, Morton is all set to re-introduce
their B2C services by enhancing their digital approach and engagements to the
right target audience.
In order to
widen the digital scope, the brand is now associated with one of the integrated
creative and digital marketing solutions, Digital Refresh Networks (DRN). The
mandate for DRN entails managing the brand's overall web presence, their social
media handles and offering E-commerce solutions in order to build and raise the
business.
On the
appointment, Barin Mukherjee,
Co-Founder & CEO, Digital Refresh Networks said that it is a proud moment for us to be associated
with Morton at the time of their biggest announcement as they are going to the
B2C market with a refreshed corporate and brand identity. As we truly stand by
our digital first upbringing, this is an opportunity for us to leverage the
brand across the digital platforms and assist them achieve the business
objectives. It will definitely be an interesting journey for us.
On the
association, C Venugopal, CMO said
that we are excited to have Digital
Refresh Networks on board. Now that we take a step ahead by introducing the
brand to the consumers, we are sure that this collaboration will further enable
in successfully crafting the brand and building the business together.
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