By
Tricitynews
Chandigarh 06th
July:- India’s largest
luxury car brand Mercedes-Benz today set new sales record with sales of 8061
units representing a growth of 12.4% in the January-June 2018 period ( January
to June2017: 7171 units). The sales growth also marks the brand’s highest ever
half-yearly volumes in India.
Roland
Folger, Managing Director & CEO, Mercedes-Benz India commented that pursuing
ourphilosophy of ‘The Best Keeps Leading’, Mercedes-Benz continues to retain
the top customer billing in the luxury car segment, growing 12.4% in the first
six months of 2018. We attribute this growth momentum to our customer centric
measures coupled with an unmatched productand customer service offensive. Our
sales performance is in line with our expectation despite last year’s
extraordinary demand in Q2, owing to the anticipation of GST
implementation.With our wide range of New Generation Cars, sedans, SUVs and the
performance cars, we are confident to continue the drive, we set for ourselves
in the first half.
This strong sales
growth in January-June 2018 is aided by the most comprehensive and young product
portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance
cars. During the first half of the year, customers continued their preferences
forthe E-Class long wheel base sedan, which remains a success story for the
Indian market. Thelaunch of S-Class also enabled Mercedes-Benz to cater to the
increasing demand of this segment benchmark luxury business sedan. Similarly,
the C-Class continues to remain on top of customer preference.
The successful
run of the New Generation Cars, continues across markets and added newyoung
customers to the brand’s increasing customer base. The high performance AMG
modelsare expected to sustain their growth momentum in the performance segment
and achievesteady growth in the remaining quarters of the year.
The sedan segment
comprising Mercedes-Benz CLA, C-Class, E-Class, S-Class, and Mercedes-Maybach
S-Class grew by 15.2% in January-June 2018 period. The luxury SUV segment comprising
GLA, GLC, Mercedes-AMG GLC 43 Coupe, GLE, Mercedes-AMG GLE 43 Coupe, GLS,
Mercedes-AMG GLS 63 and the Mercedes-AMG G 63 grew strongly and recorded a
stronggrowth of 15.9% in January-June 2018 period. The demand in this segment
was majorly drivenby GLC followed by GLE and GLS.
Roland Folger
elaborated that we want to continue our leadership position in the Indian luxury car market,
upholding the number 1 position for the last three years. Customers in India
want tobe a part of a winning brand imagery which is associated with
Mercedes-Benz.