Saturday, 18 November 2017

Hot Wheelsignites Challenger Spirit of Young Fans in Chandigarh With Life-Size Hot Wheels Arena

By Tricitynews Reporter
Chandigarh 18th November:- Hot Wheels, flagship brand from the house of Mattel Toys, challenged their spectators to an adrenaline-rushed, fun and enriching experience. North Country Malldrew a large crowd as Hot Wheels nurtured the spirit of challenge amongst unsuspecting shoppers. Spectators at the mall witnessed a first-of-its-kind fully interactive gaming-zone, inclusive of exciting tracksets, virtual-reality challenges and an interactive science lab.
Lokesh Kataria, Head of Marketing, Mattel India, said that we are thrilled to set the wheels of our new campaign in motion in an exhilarating way. Through ‘Challenge Accepted’, we aim to emphasize on the value of playing with Hot Wheels and bring alive the contender spirit amongst children and encourage them to reach their true potential. We are happy to have received an overwhelming response from children and parents alike.
With the aim to better understand simple physics concepts of aim, angle and speed, Hot Wheels introduced the Trajectory zone, where participants received a chance to incorporate Physics to launch Hot Wheels die-cast cars from an elevation of their choice to hit the right target. Keeping in line with the philosophy of ‘Play with Purpose’ the event also comprised a series of challenges for the kids and parents alike that entitled them to create, experiment and compete while unleashing the energy of an epic display of Hot Wheels. Hot Wheels introduced a new play pattern with its Slot Car Race Track that included a challenging track set with a length of over 40 feet. In true challenger spirit, Hot Wheels, in association with Xbox 360, set up a grand LED wall for participants to engage in a competitive, virtual battle with Hot Wheels Forza. The zone also comprised engaging challenges, including the Test Drive Zone, where children competed against each other in an action-packed trackset.
Jonathan Yach, Director-Retail Operations at Virtuous Retail, said that Hot Wheels are extremely popular among children and adults alike. Such innovative gaming sessions are a great way to connect with people, and spend quality, fun time with family and friends. In line with our core philosophy of Connecting Communities©, we have curated this exciting gaming session for the first time at our centre, that allowed our patrons to engage with their inner child. We will continue to curate such events and activities that will help our communities and members to come closer.
 Mattel Toys has focused its efforts around the core philosophy of ‘Play with purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it. The toy-cars of Hot Wheels not only engage a child, but also give practical knowledge about Physics &Maths like speed and distance. The Epic Race is designed in a manner to establish the importance of play in the lives of children by boosting their creativity, imagination and letting them push their limits.

Two Day Fashion & Lifestyle exhibition Wedding Fiesta Begins

By Tricitynews Reporter
Ludhiana 18th November:- 'The Rising' a company with its headquarters in Chandigarh & which has popularised the Exhibition label - 'Trends', is  organising the season's & region's first true pre wedding season showcase - 'Wedding Fiesta', in Hotel Maharaja Regency, Ferozepur Road, Ludhiana. The Exhibition started in glamorous style today.
Pankaj Jain, Director, The Rising, said that the exhibition will be on from November 18-19, & is presenting a platform for well established & creative designers from all over India, to launch their Wedding Collections. Our exhibition is showcasing bridal couture, party wear, accessories, Indo- Western dresses , home decor items, jewellery etc all at pocket friendly prices.
 64 stalls of latest & in trend bridal wear  & other wedding related products & services have been put up. Designers have descended on Ludhiana from across India - there are beautiful designer wear available from Hyderabad, Delhi, Kolkata, Indore, Jaipur, Pune, Chandigarh, Panipat etc. Some of the unique displays include ethnic Jewellery from Ambranique, Hyderabad. Designer Manvi's multi genre collection under label Studio Blacks is presentingladies designer wear like Anarkali , Lakhnavi, Kurti , Indian outfits, Skirts, Gowns, Teens' dresses etc. The dresses have been made using fabrics like Georgette & Silk and beautiful Embroidery and Zari work.
Pahwa Designer Hub is exhibiting stylish & unique concept based dresses. Cynosure by Gauri label from Delhi has showcased fashionable dresses at an affordable price. Nazia Couture's has innovative accessories like varied clutches for youth as well as for beautiful ladies. Stone Clutches are also available. Some very attractive home decor items like napkin holders, trays, cutlery, towel stands etc are also there. KR Creation Jassi by Kuki is showcasing new designer Lehenga cholis and different stylish dupattas  , palazzo suits, Anarkali suits etc.Creative Villa by Tanvi Jain has put up designs in ethnic and in  Indo western wear and the label is presenting a unique concept of sarees and lehengas.  Tehzib Jewellery is also showcasing their wares.London Chiks and Blocks is showcasing winter western wear, winter jackets, stoles for ladies and varieties of footwear like flats, boots and stylish hand bags for ladies and modern designer watches.Me and U has a wide variety of home decor items. It is showcasing designer carpets, bedcovers, bed runners, dining runner mats and different varieties of fancy cushion covers & table covers.

Experimental Pharmacology Laboratory organizes 37th Annual Conference of Society of Toxicology

By Tricitynews Reporter
Chandigarh 18th November:- The Experimental Pharmacology Laboratory (EPL) situated at Department of Pharmacology, PGIMER, Chandigarh deals in Non-Clinical toxicity has organized 37thAnnual Conference of Society of Toxicology (STOX 2017) in PGIMER Chandigarh from 18th to 19th November 2017 under the observation of Prof. Bikash Medhi, Organizing Chairman. The workshop was officially inaugurated by the Dr. Rajesh Kumar, Dean, PGIMER in Lecture Theater Complex, Nehru Hospital. In Inauguration ceremony, other important dignitaries were Prof. Raghuram Rao Akkinepally, Director, NIPER Mohali, Prof Y.K Gupta, Head, Department of Pharmacology AIIMS, Dr K.S Rao, Advanta Limited, Bangalore, Dr. SK Garg, STOX President were present. After Sarasvati Vandana, the program was started with Welcome speech of Prof. Raghuram Rao & Prof YK Gupta. Both the person has stressed the importance of Regulatory Toxicology in policy decision and stressed on fact that govt policies are formulated without the consult of toxicologist in their speech. In his speech, Dr YK Gupta further mentions the requirement to restructure the course of toxicology as per present Industry demand and to collaborate with other related field to compete with global market. In conference, 5 members were awarded with life time achievement award including Dr YK Gupta & Dr KS Rao. After the award ceremony, STOX members were felicitated by Dean, PGIMER.
The Program was started with the plenary lecture of Dr Anil Gulati USA and Dr Ekta Kapoor, DST on Human Phase II toxicology and toxicokinetic & importance of GLP Regulatory Prospective respectively. In conference, many other renowned scientist & dignitaries such as Dr Praveen Aggarwal (AIIMS, Delhi), Dr AB Pant (IITR Lucknow), Dr Dinesh Kundu (Intas Pharma), Dr Sharad Sharma (Lupin), Dr.Vishal Pavitrakar (Lupin), Dr B. Dinesh Kumar (NIN, Hyderabad), Dr A. Sankaranarayanana (Vivo Biotech), Dr Ramachandra (IISc, Bangalore) has delivered lecture. Various important topics were covered in symposium such as Strategy for Poisoning Management in India, Animal experimentation and alternatives approaches in drug development, Herbal Medicines and Herbovigilance & Biosimilar, Market Synthesis, Toxicology and Regulatory Scene in India and Abroad.

Soch Concludes with a Bang at School of Communication Studies PU

By Tricitynews Reporter
Chandigarh 18th November:- 'Soch' the media festival organized by the students of School of Communication Studies (SCS), Panjab University came to an end on Saturday, November 18. A two-day media fest, Soch saw participation from colleges from all over the region.
Day 2 started with a documentary screening competition. Teams had come to screen their
documentaries and they were judged by Chander Kamboj, Sylvain Choin and Professor Janki.
Doaba College won the award for the best documentary.
While the cinephiles were busy with the screenings, the rest of the participants were
scratching their heads outside trying to figure out the clues for a treasure hunt that was going on simultaneously. It was a big hit with the participants as they were at
their wits end trying to find the treasure. The first prize was won by Sumit and Gurpreet from Chitkara University.
An open-mic event was organized where people presented their views on the theme
'Gehri soch, baat barabiri ki hai' This event was simply a discussion with no
winners and everyone was able to put their viewpoints across regarding gender equality
and the issues faced by women.
Nukkad natak saw students act in street plays. Their innovative performances and their skits carried inspiring messages. Navdeep Kaur, Narinder Singh Bhinder and Dr Rana Nayar were the judges for the event and the team of MCM DAV Girls College was declared as winners.
Some results of Day 1 which were pending were also announced. In the photography

competition, the DSLR category was won by Sarthak Bhardwaj of Chitkara University, the mobile category was won by Vikas Rana of PGGC Sector 11 and the online category was won by Anay Dhiman. Aankho Dekhi was won by the team of Doaba College. Gurpreet of SD
college won the dance competition and team SD College was declared to be the winners for
the fashion show. The title of Mr. and Ms. Shoppers Stop was presented to Rahul Marwah
and Deachan Angmo from the host department respectively.
The valedictory event saw Satendra Chauhan, deputy editor of Aaj Tak, as the chief guest, he said that Journalism shouldn't be limited to just classrooms. Media Fests like Soch boost up the morale of the students to join the field and make them confident enough to deal with difficulties that may come their way.
Neena Kaplash, Dean, expressed how happy she was to be a part of the fest and how such fests help the students in broadening their thinking skills.
Dr Archana R. Singh, Chairperson, said that the fest has only been possible with the efforts that his children have put in. He wish them all, great success for the future.
Professor Jayanth Pethkar, SCS was present all throughout the event, as the backbone of
his students.
The overall champion’s trophy was presented to Doaba College. The event concluded with a
special treat for the students. A concert was organized where Mastikhor delighted the crowd with their live tunes. DJ Rudd was also present to enthrall the audience with his groovy EDM beats.
The event was a big success and all the participants made a lot of memories at SCS.