By Tricitynews Reporter
Chandigarh
09th August:- Zandu
Balm, the leading pain relief solution in India from the house of Emami Ltd, has been reintroduced
with a new and advanced formulation offering a more effective and faster pain
solution. The new Zandu Balm comes with a renewed brand innovation in order to
tackle the various challenges of body aches &
pain that one suffers due to change in our lifestyle.
Life in today’s modern times has
undergone a sea change with the advancement of technology. While this shift has
upped the convenience quotient of our lives, in
return, it has also resulted in various
lifestyle disorders such as high incidences of headache, body ache and cold. Zandu Balm enjoying
consumers’ trust for over 100 years, thus comes with its brand new
attractive packaging and an improved formula, tailor made for tackling
headaches, body aches and cold due to today’s changing lifestyle, offering a
superior user experience in a non-sticky formulation for better absorption and
easy spreadibility, thereby providing faster and more effective relief from
pain.
The balm category
in India is valued at Rs 800 crore + and is growing at 4 % by volume every
year. It is one of the oldest categories with more than 350
brands.
On the occasion of this relaunch, Mohan Goenka, Director, Emami Ltd said
that the rich legacy of Ayurveda coupled with the strong innovation
practice at Emami Limited have always helped Zandu Balm to be the
leader in the category and the ultimate pain relief solution for the consumers
over decades. Thus, in 2014, consumers with acute and strong pains were offered
with an Ultra Power variant from the Zandu Balm portfolio. Today, Zandu Balm
has established itself as the most trusted
solution for pains of every intensity enjoying a market
leadership with a share of about 50%. Constant evolution of the brand backed by strong
innovation has been instrumental in consolidating and sustaining Zandu Balm’s
leadership in face of changing times. Our consumer research has revealed that
incidences of various kinds of pain such as headache, body ache and cold are on
rise nowadays due to the change in the modern lifestyle which is highly
dependent on technology. It has also been found that headaches are
the highest among all the pains and the most preferred pain relief solution are
Balms (used 74% of the times). However, consumers find balms sticky, which
makes it difficult to apply and thus they are not highly satisfied with its
usage. We believe that the new and improved Zandu Balm with its unique
non-sticky formulation will emerge as an effective and faster pain relief
solution to our existing as well as potential consumers helping them to lead a
pain free, better and active life.”
