Oriflame Looks Forward to Govt’s Proposal to Regulate the Direct Selling Sector

By Tricitynews Reporter

Chandigarh 09^th August:- Oriflame, a leading direct selling Swedish beauty brand is looking forward to the Consumer Affairs Ministry’s proposal to regulate the Rs8000Crore direct selling sector which will protect the interest of consumers and direct sellers on direct selling platforms.

Vivek Katoch Director-Corporate Affairs said that lack of clear guidelines has hurt the direct selling industry due to various Pyramid and Ponzi schemes in the market. The guidelines once notified will be conveyed to the states that may have an option to adopt them. And, the proposal once implemented will provide a conducive and sustainable operating environment for Direct Selling Companies and at the same time ensure the interests of the consumers.

Expressing appreciation on government initiatives, Vivek Katoch further added that we wholeheartedly support the ‘Make in India’ initiative. The company already has two world class manufacturing facility for domestic consumption & export purposes and going forward we will be investing in areas like packaging, labelling, equipment, bringing in new technologies including but not limited to Digitalization’.

Speaking about these initiatives, Juan Carlos Posada- Sr. Director, Regional Marketing, South Asia- Oriflame said that we are committed to the cause of women empowerment and its business model has helped millions of Indian homemakers to fulfill their dreams independently. Interestingly, more than 90% of our business in India is contributed by women which clearly reflects the efforts we have made to empower them.