By Tricitynews Reporter
Chandigarh 08th
July:- India’s largest luxury car brand Mercedes-Benz today, created yet
another sales record by registering its best ever June, Q2 and half-yearly
sales, buoyed by reviving positive customer sentiments and an attractive
product portfolio. Continuing its growth momentum from Q1 2017, Mercedes-Benz
India registered a strong 18% growth by selling 3521 units in the April- June
2017 period. This sales growth also marks the brand’s highest ever half-yearly
(H1) volumes at 7171 units, up by 8.7% (January-June 2016: 6597 units). The strong
sales performance in Q2 2017, firmly underscores
the continuous customer preference for a Mercedes-Benz vehicle in the Indian market,
which is also a result of a sustained and
focused customer centric approach implemented by the brand.
Roland Folger,
Managing Director & CEO, Mercedes-Benz India commented that we continue our
leadership position in the Indian luxury car market. Having set the sales
momentum in Q1 2017, we are glad to better ourselves with an impressive Q2
sales performance, which grew by a robust 18%. This sales performance further strengthens
our customer centric strategy, which is bearing fruit. We are confident of our
leadership in the market by sustaining this growth story in the remaining
quarters as well. The demand for the Long Wheelbase E-Class in particular has
contributed immensely to our volumes. It is most satisfying to witness that our
product introductions were highly appreciated by customers leading to a steady
growth across the NGCs, sedans, SUVs and the performance cars.
This strong sales growth
is aided by the most comprehensive and youngest product portfolio comprising
the New Generation Cars, the sedans, the SUVs and the AMG performance cars. The
‘World Luxury Car of the Year’, the E-Class sedan continued its sales success
and remained the highest single selling model for the brand in January-June
2017 period. The launch of the Long Wheelbase E 220 d also enabled Mercedes-Benz
to cater to the increasing demand of this segment benchmark luxury business sedan.
Similarly, the C-Class and the S-Class continue to remain on top of customer preference.
The luxury SUV
segment comprising the GLA, GLC, GLE and the GLS grew strongly and recorded a
robust 31% growth in the January-June 2017 period. The GLC remained the highest
selling SUV in Mercedes-Benz’s portfolio in H1 2017, closely followed by the GLE,
GLA and the GLS.
The successful run
of the New Generation Cars, in particular the CLA and the GLA continues across
markets and added new young customers to the brand’s increasing customer base.
The launch of the new GLA is expected to drive the demand of this SUV even
further in the remaining quarters of the year. The dream cars and the high
performance AMG models also sustained their growth momentum in the performance
segment and achieved steady year on year growth.
Roland Folger elaborated
that Mercedes-Benz India is on the right track with its long term objective of
achieving a sustained and profitable growth for our business here. Our
continued sales success, firmly underscores the acceptance of our go to
customer approach, which provides us with a competitive edge and a proven brand
premium, in the Indian luxury car industry. Mercedes-Benz remains distinct in
terms of offering continuous product innovations, having the largest luxury car
production facility, extending a continuously innovative and enriching after-sales
experience and also strengthening our extensive network footprint. With some of
the most awaited products in the pipeline for the remaining two quarters, coupled
with the market availability of the long wheelbase E 220 d and the new GLA, the
remaining two quarters will be exciting for the customers and the brand.
