By Tricitynews
Chandigarh
12th June:- IN10
Media, a network with diverse offerings in the media and entertainment sector,
including brands like EPIC TV, EPIC On, Juggernaut Productions, and DocuBay,
will soon be launching a music channel – Showbox - a one-stop destination for music lovers, and
musical entertainment. In a stagnant playing field where music channels have
become predictable, and programming rigour has plateaued, Showbox promises a
unique desi twist in
its content offering.
With a conscious initiative to provide a
platform for local music and independent musicians, Showbox boasts of an
innovative content line-up in Hindi, Punjabi, Haryanvi, and other indian
languages that along with music, includes Bollywood news, latest movie
trailers, quirky interviews, unplugged music, updates on reality music shows,
and much more. With a laser sharp focus on the youth as the core target
audience, it aims to push the boundaries of quality entertainment.
Commenting on the latest offering from the
IN10 stable, Mr. Aditya Pittie,
Managing Director, IN10
Media said that at IN10,
we aspire to create brands with innovation and disruption at their core, and we
are excited to have Showbox on our shelf. It is a distinct offering in the
current music entertainment landscape, with a clear and fresh positioning. As
CEO, Ms. Rajiee Shinde has the perfect mix of insight and imagination to give
wings to the vision of Showbox, and we are confident she will exceed
expectations.
Commenting on the new music channel, Ms. Rajiee M. Shinde, CEO, Showbox said that Indians have an immense love for music, be
it from Bollywood or in our spoken languages. Our appetite for music in all
forms is inexhaustible, and there is a huge demand for music and entertainment
content in Tier 2 and Tier 3 markets. Television penetration in these markets
is rising, and an average viewer spends about three-and-a-half hours a day
watching music channels on television. We felt there is a need for a platform
that delivers local music in a great audio-visual format, and is a showcase for
independent music artists, and young talent. With the launch of a versatile
platform like Showbox, we will be able to address this segment.