By Tricitynews
Chandigarh 28th Jan, 2019:- Tata Motors today launched its much-awaited SUV,
the Harrier, which has impressed one and all ever since its concept H5X was
first showcased at the Auto Expo2018.Harrierwill be on sale across Tata Motors
authorized sales outlets in India at a starting price of INR 12.69 lakhs, ex
showroom, Chandigarh starting today.
The
Harrier is truly a global SUV, offering a perfect combination of design and
excellence. This thoroughbred SUV, engineered on Optimal
Modular Efficient Global Advanced (OMEGA)
Architecturepromises
to offer exemplary driving dynamics on varied terrains. The Harrier is the
first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors,
which will appeal to customers with its stunning exteriors and luxurious
interiors.
According to Vivek Srivatsa, Head, Marketing, Passenger Vehicle
Business Unit, Tata Motors, Tata Motors is back with yet another winner on our
hands - our much awaited vehicle - the Tata Harrier. Marking our entry into the
premium mid-size SUV segment, the Harrier will be the flagship 5 Seater SUV
from the Company. Being the first product built on the OMEGA ARC, which is
derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of
our continued efforts to deliver aspirational products. I am elated to
launch this stylish new vehicle which will surely make Tata Motors PVBU’s
position even stronger in the Indian automobile industry.
Tata
Motors promises to offer its customers a very premium ownership experience with
the Harrier. Ever since the bookings opened in October, the Company has
witnessed many customers booking the vehicle with a desire to own this SUV
immediately after the launch. Acknowledging the trust and confidence that
customers have shown in the product, all customers who have booked the vehicle
prior to launch will get a limited edition collector’s item- a scale model of
the Harrier, at the time of the vehicle delivery.
The
SOUL program, an exclusive community of Tata SUV owners has been strengthened
with the launch of Harrier. Customers will be able to embark on iconic drives
to unexplored destinations across India and international locations. To make
their ownership journey more rewarding, the company has launched a rewards
program with which customers can accumulate SOUL points & redeem them for
exciting gifts & souvenirs as they drive along in their Harrier.
A
contemporary expression of Tata Motors new Impact Design 2.0 language grabs the
attention of the viewer. The strong proportions and expressive surfaces provide
a true SUV stance, incredible road presence and a sense of dynamism. With
contemporary SUV design proportions, the Harrier flaunts a floating roof with
bold chrome finisher, flared wheel arches, dual function LED DRLs accentuating its
overall bold presence.
The
interior design is clean, clutter free and offers a blend of a great balance of
style and practicality. The use of high quality materials and colour
combinations enhances the experience, lending a premium and luxurious feel to
the interiors.
Harrier
will be available in four variants – XE, XM, XT, XZ and five exciting colour
options – Calisto Copper, Thermisto Gold, Ariel Silver, Telesto Grey &
Orcus White.
The
Harrier is built on the new-generation Optimal Modular Efficient Global
Advanced Architecture (), developed
in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8
Platform, and optimised for Indian conditions with over 2.2 million kms of
testing on torturous terrains, this architecture offers exemplary driving dynamics,
absolute safety and a refined in-cabin experience. The Harrier will be built on
a 90% automated BIW and new assembly line, in Pune to ensure robust build
quality.
The
Harrier is packed with top-of-the-line safety features that lend greater
confidence behind the wheel. An Advanced Electronic Stability Program (ESP)
with 14 added functionalities ensures stability in difficult driving
conditions. 6 Airbags (Driver, Co-Driver, Side Seat and Curtain Airbags) and
Child Seat ISOFIX Anchor Points ensure uncompromising protection on every ride.