By Tricitynews
Chandigarh 21st
May:- India’s
leading menswear brand, Indian Terrain has signed renowned cricketer Mahendra Singh Dhoni as its Brand
Ambassador. Introducing the cricketer as an exciting new face of the brand, the
company reiterates its relentless passion for perfection & the pursuit of
excellence, a trait common to the brand and the distinguished cricketer.
Speaking on the occasion, Venky Rajgopal, Founder Chairman,
Indian Terrain Fashions Limited said
that we are elated to welcome Mahendra Singh Dhoni to the Indian
Terrain family. Our brand is represented by the ‘Spirit of Man’ logo and we
believe that Mahendra Singh Dhoni truly exemplifies all the attributes that our
brand stands for. His inspiring presence, strategic thinking ability, quiet
fortitude and power packed performances on and off the cricketing field, make
him the ideal representative of the brand to our consumers and youth of today.
His popularity across the country will help take the brand to the next level.
Mahendra
Singh Dhoni, brand ambassador, Indian Terrain Fashions Limited said
that he is extremely delighted to be the brand ambassador of Indian Terrain. It
is a well-known fact that Madras and its people hold a special place in my
life, for the love and acceptance that has been bestowed on him over the years.
To associate with a Madras-born brand like Indian Terrain felt natural and
appealing. The brand seamlessly mirrors my off-the-field style. He looks
forward to an extraordinary innings with the brand.
Indian Terrain is targeted towards
the young millennial consumer who straddles between work and play effortlessly
in cool yet comfortable clothing. The current brand philosophy of Indian
Terrain - “Makes You Feel Good” synergizes
with Mahendra Singh Dhoni considering the multiple occasions he has inspired
his fans on and off the field.
Charath
Narsimhan, Managing Director, Indian Terrain Fashions Limited said
that Indian Terrain finds the perfect brand ambassador in Mahendra Singh Dhoni.
His universal appeal coupled with his cool personality and effervescent energy
will help the brand in addressing the younger audience segments thereby
building greater visibility. This association will help the brand in further
strengthening its leadership position in the southern markets and aid rapid
expansion in the north and east markets. With this new start, we are also
looking to further refine our offerings under Terrain Jeans and build a unique
collection for young Indians.
Speaking on this association, Mihir Diwakar, Managing Director, Aarka
Sports said that as a sports and player management company, we are
always looking out for synergistic associations for our players. There is a
natural fitment between Mahendra Singh Dhoni and Indian Terrain and we are glad
to have enabled this unique alliance that we are sure will be mutually
beneficial.