By
Tricitynews
Coimbatore 29th
August:- India’s largest luxury car manufacturer
Mercedes-Benz, bolstered itsservice network expansion in Tier II markets by inaugurating
a world-class service facility in Coimbatore. Mercedes-Benz inauguratedone of
its largest luxury service facilityby Sundaram Motors spread across an
extensive area of 80,000 sq. ft.,in one of the fastest emerging markets in
Tamil Nadu. The service facility is strategically located in the automobile hub
of Coimbatore, which will serve as one-stop-shop destination for all customer
service requirements in the region. The facility was inaugurated by Santosh Iyer, Vice President-Customer Services and Corporate
Affairs, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director,
Sundaram Motors.
Speaking on this special occasion, Santosh Iyer, Vice President-Customer Services and Corporate
Affairs, Mercedes-Benz India, said that service differentiation has been
Mercedes-Benz’s key focus area and we are glad this strategy has worked well
for the customers. A robust service network and multiple
customer touch-points has allowed Mercedes-Benz to remain closer to the
customer, resulting in delightful experience and loyalty.Our focus on emerging
Tier II markets like Coimbatore, is going to play a significant role in our
future growth story as we see these markets as key engines of growth.With 31facilities
across 13 cities, South India remains one of our key markets and will witness
continued network expansion and focused growth.
Santosh Iyer
further elaborated that Sundaram
Motors has been our trusted partner for two decades, and has implemented
multiple service initiatives that has helped in cementing customer trust in
this region.We are now looking at strategically expanding in the Tier II
markets by offering world-class service facilities, comprising unique luxury
elements, the best of products and exceptional customer service. He added that
our aim is to set the benchmark in vehicle ownership experience and be the
Mercedes of Service for our customers. Facilities such as this, only reiterates
our confidence in the market and in our investors.
SharathVijayaraghavan, Executive Director, Sundaram
Motors said that Sundaram Motors rolled out Mercedes-Benz’s acclaimed ‘My
Mercedes, My Service’ programme and today we take yet another step of
strengthening our two decades old relationship with the Star. There is an increasing demand for
Mercedes-Benz products in Coimbatore and adjoining markets and we are delighted
to partner the growth of the brand in this emerging market.Our vision is
aligned with Mercedes-Benz’s philosophy of ‘The Best Keeps Leading’ and we are
inspired to create customers for life with our superlative services. This is our eighth Mercedes-Benz outlet in Tamil
Nadu and Karnataka region, and we are confident of adding many more in
foreseeable future. The facility is built in tune with the global standards and
aims to deliver a delightful, hassle-free experience to all its existing and
potential customers in the region. The strategic location of the facility will
not only cater to thisprosperous city but also to neighboring areas,helping the
brand expand further.
The service facility is one of the largest in
India. It spans across a massive 80,000 sq. ft. with 26 service bays for preventive
maintenance and body & paint. With an investment ofRs. 16 crores, the
facility was constructed in a short span of 15 months. Located at SFNo.514/2A
& SFNo.515/1a1, No.1/166 Pollachi Road, Eachanari Post, Coimbatore – 641021.
The facility is a one-stop-shop for all the customer service requirements.
