By
Tricitynews
Chandigarh
19th July:- In
a strategic move to capitalise on the significant and growing student travel
segment, Thomas Cook (India) Ltd., India’s leading integrated travel and travel
related financial services company, has launched “Study Buddy”. This is an
exclusive student focussed Foreign Exchange promotion available across Thomas
Cook India’s omni-channel network, including over 150 foreign exchange outlets
pan India, and extends over a 3 month period ending September 30, 2018.
Against the backdrop of a steady increase in Indian
students opting to study abroad for graduate and post graduate studies,Thomas
Cook India has registered an impressive 20-25% YoY growth in its foreign
exchange student business over the last 3-4 years. Given the strong growth
potential and in a focussed initiative to catalyse demand and expand its
student market-share, Thomas Cook India has launched a 3 month strategic Study
Buddy promotion- timed strategically to target the critical booking
window for student travel. Study Buddy’s attractive offers and deals intend
to inspire student foreign exchange transactions witha range of assured gifts, including a
20% discount Myntra gift voucher, a 10% discount on Skybags, and a laptop every
day to a lucky winner.
Deepesh Varma, Senior
Vice President, Foreign Exchange–Sales & Relationship Management, Thomas
Cook (India) Ltd. said that the student
travel market in India is a significant opportunity and at Thomas Cook India we
have already witnessed impressive growth of 20-25% YoY. Hence in an initiative
to inspire demand and maximize transactions, we conceptualized “Study Buddy”,
timed to coincide with the student travel season. Study Buddy’s attractive
offers and assured gifts are intended to delight the value seeking student
community.
He added
that being a specialist in Foreign Exchange, our core product-service offering
includes Remittance of University/Tuition Fees, Forex Prepaid Cards and
Currency Notes backed with years of experience in guiding students and parents
on changing forex regulations and the safest way in carrying foreign exchange abroad. This together with our
“Study Buddy” offers creates a compelling proposition for students and parents
to fulfil all their foreign exchange requirements through us, and with ease- via our omni-channel network.